Strategy and Creativity to Design Brand Names
Course final project
A course by ignasi fontvila , Creative specialized in brand names
About the final project for: Strategy and Creativity to Design Brand Names
Strategy and creativity to design brand names
“We have already reached the end of the course. I hope you learned a lot about creating names and that you enjoyed the lessons as much as I did. Remember that if you have doubts about any of the tasks or the content of the units, we can easily resolve it through the forum. I'm looking forward to seeing your final project. One last tip: take it seriously but, at the same time, as if it were a game (that is, think as if it were for a real client but do not forget that you have to have fun with the creation of new words). See you soon!”
Partial transcription of the video
“In this lesson I am going to give you a brief summary what we have seen throughout the course. First I introduced myself who I am and what I have done during my career. Then I have explained my influences, books and people who also influenced me during my work. In the next lesson we talk about brand identity, verbal identity and its elements, to go later to see name creation problems. And then what consequences does it have? make a mistake in a bad choice. After this, we go to see the different creative processes of the name, to then move on to the name creation phases and there we already ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
- 98% positive reviews (560)
- 8,212 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
