Strategy and Creativity to Design Brand Names
The concept board and the creative strategy
A course by ignasi fontvila , Creative specialized in brand names
About the video: The concept board and the creative strategy
Overview
“Once the information has been collected, it must be analyzed, selected and weighted. This leads us to the development of a concept board where the identity elements of the brand are defined and the subsequent elaboration of the creative strategy, which details what the name should say and how to say it. Here I will explain a simple application strategic model.”
In this video lesson ignasi fontvila addresses the topic: The concept board and the creative strategy, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“[Music] Hello again, in this lesson I will explain the Concept Board and creative strategy. In the creative strategy we have to basically define what the name says and how He says. You will see that it is a very simple thing. Let's get to it doesn't? Well once we have collected the information in the document of briefing we already have all the data we need to be able to Prepare the strategy. I will explain the document strategic, based on an example, in this case we are going to work on this product that is a LipGloss, as you see with led lights, in the cap when you open it, some lights co...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging

ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
- 10 additional resources (6 files)
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- Audio: Spanish
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- Level: Beginner
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