Strategy and Creativity to Design Brand Names
Presentation and argumentation of the names
A course by ignasi fontvila , Creative specialized in brand names
About the video: Presentation and argumentation of the names
Overview
“The names must be presented in a simple and clear way, supported by an adequate argumentation, their meanings, their possibilities of legal registration, the availability of domain names, etc.”
In this video lesson ignasi fontvila addresses the topic: Presentation and argumentation of the names, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Hello again. Welcome to this new lesson where we will delve into presenting and arguing for the chosen names with the client. an aspect that is among the most challenging due to the effort invested in our work. However. we need to persuade them that we've executed it effectively. So. i'm going to share some strategies to present these names correctly and win the client over. Let's dive in and explore these techniques After creating and carefully selecting the candidate names. it's crucial to present them effectively to the client. The manner in which these selected options are communicated ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
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- Level: Beginner
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