Strategy and Creativity to Design Brand Names
The collection of information: the naming briefing
A course by ignasi fontvila , Creative specialized in brand names
About the video: The collection of information: the naming briefing
Overview
“A good creative process starts with a good collection of information. That the client provides us with an adequate briefing is the basis for us to develop a successful strategy and, consequently, good creativity. In this lesson I will provide you with a model of namebrief to obtain all the essential data to set the project successfully.”
In this video lesson ignasi fontvila addresses the topic: The collection of information: the naming briefing, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Hello again. welcome to another lesson. Today. i will delve into explaining the naming briefing. It's important to remember that in any creative endeavor. collecting comprehensive data and insights is I'll clarify it here. A document is available in the additional resources for you to review and understand To work on the course task. you will discover some initial information there. Although it is not a briefing. you will still find four keynotes to help get your thoughts going and begin the process of analysis to stimulate your neurons and ponder the topic. Let's dive into the essentials. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
- 10 additional resources (6 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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