Strategy and Creativity to Design Brand Names
The selection of names: principles of the brand name
A course by ignasi fontvila , Creative specialized in brand names
About the video: The selection of names: principles of the brand name
Overview
“When we see a name for the first time it generates a first impression that can be good, neutral or bad. But beyond this purely subjective appreciation there are a series of attributes that allow us to assess whether a name fulfills its purpose correctly.”
In this video lesson ignasi fontvila addresses the topic: The selection of names: principles of the brand name, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“[Music] Welcome to this new lesson where I will explain to you what are the principles of selection of names. mean, the names do not have to be chosen because I like it, I do not like it, no. have to be a bit more serious. And here I am going to explain how it is done in a serious plan. In professional plan. Well come on, let's see are these criteria. Once we created a list wide, large enough name, we have to do a selection of those names. Select which we think are better, or have more potential. A risk is to let yourself be guided, simply by subjectivity. mean, I like this name, I do not l...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
- 10 additional resources (6 files)
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- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
