Strategy and Creativity to Design Brand Names

A course by ignasi fontvila
Creative specialized in brand names. Barcelona, Spain.
Joined May 2016
, Creative specialized in brand names

Learn professional methodology to create distinctive and memorable brand names

  • Spanish with subtitles in English
  • 98% positive reviews (533)
  • 7516 students

Learn professional methodology to create distinctive and memorable brand names



Spanish with subtitles in English
  • 98% positive reviews (533)
  • 7516 students
  • 15 lessons (2h 56m)
  • 10 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese
  • Level: Beginner
  • Unlimited access forever

Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology.

You will learn how to propose a name creation project from a professional point of view and you will discover how to avoid the most frequent problems to get distinctive and memorable names capable of transmitting powerful and flexible concepts.

You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What should we know before tackling a naming process?
  • U3
    U3. The conceptualization phase
  • U4
    U4. The creation phase
  • U5
    U5. The validation phase
  • FP
    FP Final project
View details

You will begin knowing the trajectory and the influences of Ignasi Fontvila.

Next, Ignasi will teach you to analyze the different elements of the brand's identity and its importance.

Then you will make a tour of the problems in the naming processes and the possible consequences of a bad choice in the brand name.

Once in context, you will see in detail the methodology of a naming process: starting with the collection of the necessary information and continuing with the elaboration of the concept board and the creative strategy.

You will also analyze different semantic, phonetic and morphological attributes that will be useful when developing the strategic phase.

Then you will go to the creation phase, reviewing the processes and techniques to generate new names or discover existing names, to lead to the selection phase, examining the criteria that must be taken into account to make such choice and subsequent presentation of names candidates.

Finally, you will finish the course with a review of the linguistic and legal controls that constitute the final validation of the entire project.

What is this course's project?

The project of the course consists in the creation of a name for a passenger transport service in high-speed trains. The methodology explained during the course is easy to apply and follow up in order to easily and quickly develop the project in its entirety.

Projects by course students

Who is this online course for?

To students and professionals of the Communication, the Graphic design, the Creativity, the Marketing, the Branding and the Direction of companies in all his scopes.

Requirements and materials

No materials or special knowledge are needed to be able to follow the course with total normality. Only a certain sensitivity towards words.


Reviews

7516 Students
533 Reviews
98% Positive ratings
  • More reviews

ignasi fontvila

A course by ignasi fontvila

Teacher Plus
Creative specialized in brand names

Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.

Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.

Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    What should we know before tackling a naming process?

    • The identity of the brand, the verbal identity and its elements
    • Problems of starting in the creation of names
    • Consequences of a bad choice of name
    • Creative processes
  • U3

    The conceptualization phase

    • Phases of the process of creating the brand name
    • The collection of information: the naming briefing
    • The concept board and the creative strategy
    • Types of names
  • U4

    The creation phase

    • Creative techniques
    • The selection of names: principles of the brand name
    • Presentation and argumentation of the names
  • U5

    The validation phase

    • Linguistic and cultural validation
    • Legal validation
  • FP

    Final project

    • Strategy and creativity to design brand names

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Strategy and Creativity to Design Brand Names. Marketing, and Business course by ignasi fontvila

Strategy and Creativity to Design Brand Names

A course by ignasi fontvila
Creative specialized in brand names. Barcelona, Spain.
Joined May 2016
  • 98% positive reviews (533)
  • 7516 students