Strategy and Creativity to Design Brand Names

A course by ignasi fontvila
Creative specialized in brand names. Barcelona, Spain.
Joined May 2016
, Creative specialized in brand names

Learn professional methodology to create distinctive and memorable brand names

  • Spanish with subtitles in English
  • 98% Positive reviews (465)
  • 6644 students
Strategy and Creativity to Design Brand Names

Learn professional methodology to create distinctive and memorable brand names

Spanish with subtitles in English
  • 98% Positive reviews (465)
  • 6644 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 15 Lessons (2h 56m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever
  • Certificate upon completion of the course

Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology.

You will learn how to propose a name creation project from a professional point of view and you will discover how to avoid the most frequent problems to get distinctive and memorable names capable of transmitting powerful and flexible concepts.

You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What should we know before tackling a naming process?
  • U3
    U3. The conceptualization phase
  • U4
    U4. The creation phase
  • U5
    U5. The validation phase
  • FP
    FP Final Project
View details

You will begin knowing the trajectory and the influences of Ignasi Fontvila.

Next, Ignasi will teach you to analyze the different elements of the brand's identity and its importance.

Then you will make a tour of the problems in the naming processes and the possible consequences of a bad choice in the brand name.

Once in context, you will see in detail the methodology of a naming process: starting with the collection of the necessary information and continuing with the elaboration of the concept board and the creative strategy.

You will also analyze different semantic, phonetic and morphological attributes that will be useful when developing the strategic phase.

Then you will go to the creation phase, reviewing the processes and techniques to generate new names or discover existing names, to lead to the selection phase, examining the criteria that must be taken into account to make such choice and subsequent presentation of names candidates.

Finally, you will finish the course with a review of the linguistic and legal controls that constitute the final validation of the entire project.

What is this course's project?

The project of the course consists in the creation of a name for a passenger transport service in high-speed trains. The methodology explained during the course is easy to apply and follow up in order to easily and quickly develop the project in its entirety.

Projects by course students

Who is it for?

To students and professionals of the Communication, the Graphic design, the Creativity, the Marketing, the Branding and the Direction of companies in all his scopes.

What you need

No materials or special knowledge are needed to be able to follow the course with total normality. Only a certain sensitivity towards words.


6644 Students
465 Reviews
98% Positive ratings
  • More reviews

ignasi fontvila

A course by ignasi fontvila

Creative specialized in brand names

Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.

Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.

Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."


  • U1


    • Presentation
    • Influences
  • U2

    What should we know before tackling a naming process?

    • The identity of the brand, the verbal identity and its elements
    • Problems of starting in the creation of names
    • Consequences of a bad choice of name
    • Creative processes
  • U3

    The conceptualization phase

    • Phases of the process of creating the brand name
    • The collection of information: the naming briefing
    • The concept board and the creative strategy
    • Types of names
  • U4

    The creation phase

    • Creative techniques
    • The selection of names: principles of the brand name
    • Presentation and argumentation of the names
  • U5

    The validation phase

    • Linguistic and cultural validation
    • Legal validation
  • FP

    Final Project

    • Strategy and creativity to design brand names

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Strategy and Creativity to Design Brand Names. A Marketing, and Business course by ignasi fontvila

Strategy and Creativity to Design Brand Names

A course by ignasi fontvila
Creative specialized in brand names. Barcelona, Spain.
Joined May 2016
  • 98% Positive reviews (465)
  • 6644 students