Learn professional methodology to create distinctive and memorable brand names
Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology.
You will learn how to propose a name creation project from a professional point of view and you will discover how to avoid the most frequent problems to get distinctive and memorable names capable of transmitting powerful and flexible concepts.
You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.
What's included in this course?
You will begin knowing the trajectory and the influences of Ignasi Fontvila.
Next, Ignasi will teach you to analyze the different elements of the brand's identity and its importance.
Then you will make a tour of the problems in the naming processes and the possible consequences of a bad choice in the brand name.
Once in context, you will see in detail the methodology of a naming process: starting with the collection of the necessary information and continuing with the elaboration of the concept board and the creative strategy.
You will also analyze different semantic, phonetic and morphological attributes that will be useful when developing the strategic phase.
Then you will go to the creation phase, reviewing the processes and techniques to generate new names or discover existing names, to lead to the selection phase, examining the criteria that must be taken into account to make such choice and subsequent presentation of names candidates.
Finally, you will finish the course with a review of the linguistic and legal controls that constitute the final validation of the entire project.
What is this course project about?
The project of the course consists in the creation of a name for a passenger transport service in high-speed trains. The methodology explained during the course is easy to apply and follow up in order to easily and quickly develop the project in its entirety.
Who is it for?
To students and professionals of the Communication, the Graphic design, the Creativity, the Marketing, the Branding and the Direction of companies in all his scopes.
No materials or special knowledge are needed to be able to follow the course with total normality. Only a certain sensitivity towards words.
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Professionally developed courses
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Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."