Strategy and Creativity to Design Brand Names
The identity of the brand, the verbal identity and its elements
A course by ignasi fontvila , Creative specialized in brand names
About the video: The identity of the brand, the verbal identity and its elements
Overview
“Every company or product needs a name, that nobody discusses. But what exactly is the brand name for? What can we expect from him and what other elements of identity accompany him and complement him? In this lesson you will find an answer to all these questions.”
In this video lesson ignasi fontvila addresses the topic: The identity of the brand, the verbal identity and its elements, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“[Silence] [Music] Hello again, in this lesson I will explain the identity elements verbal What are they? What are they for? What function do they have? And when do they accompany the name? well, let's get to work, Since there are producers of goods and services, artisans and manufacturers have mark your products with brands sometimes verbal marks as is this one that you see here that is a word "Fortis", sometimes graphic brands that can adopt many ways, the truth is that the intention of the artisan that marked this almost 2000 years and the intention of the manufacturer who has marked this...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 8,212 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
