Strategy and Creativity to Design Brand Names
Linguistic and cultural validation
A course by ignasi fontvila , Creative specialized in brand names
About the video: Linguistic and cultural validation
Overview
“Names that work perfectly in a certain market can be fatal in a different cultural context. It is necessary to make linguistic and cultural controls to make sure that the names we are going to use are acceptable in all the markets where the brand will be present.”
In this video lesson ignasi fontvila addresses the topic: Linguistic and cultural validation, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Hello again. In this lesson. we will see some things about linguistic and cultural validation. This is a important part of the project because you must consider that names may work well in one market but poorly in another. We are familiar with cases. Now. let's explore them and discuss measures to prevent these occurrences. Let's dive in and begin our examination of the topic. After we finish the creation phase and choose the names. we present them to the client. The client then creates a shortlist of favorites. This shortlist is essential for the next steps in the process. ensuring it must...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 8,239 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
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- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · Italian · French
- Level: Beginner
- Unlimited access forever
