Strategy and Creativity to Design Brand Names
Influences
A course by ignasi fontvila , Creative specialized in brand names
About the video: Influences
Overview
“Here I am going to talk about some books that have helped me especially in my professional career, since I was studying in the university until my day to day inventing new words. I also want to introduce you to some people who have had a very positive influence on my training as a namer.”
In this video lesson ignasi fontvila addresses the topic: Influences, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Hello. how are you doing today? I'm back once more to discuss some aspects of my professional journey and inspirations. Specifically. i began my career in the field of naming at a well-known French firm named like the rice. That's where I truly learned the trade. I hold immense gratitude for this company and its president. a genuinely nice man. His leadership has been instrumental in my career development and growth a chubby man named Marcel Botón. Here. you can see the Nomen website. i'd say. This firm taught me the trade The naming firm. or rather one of the most venerable such firms in E...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- Level: Beginner
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