Strategy and Creativity to Design Brand Names
Creative techniques
A course by ignasi fontvila , Creative specialized in brand names
About the video: Creative techniques
Overview
“All brand names that exist can be classified into two large groups: existing names and neologisms. In this lesson we will see which techniques are used most frequently for each of these groups.”
In this video lesson ignasi fontvila addresses the topic: Creative techniques, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Hello once more. In this session. we'll delve into creative techniques. which means I'll share all my so you can replace me by tomorrow and send me straight to the asylum. The time has come to explore each method immediately. one by one. without delay. It's time to dive in. Let's examine each method immediately. one by one. without any delay. If you remember. in one of the early lessons. i mentioned that the work of a creative specializing in involves partly discovering existing names and partly inventing new ones. Therefore. the creative techniques I'm going to explain are precisely classi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
- 10 additional resources (6 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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