Strategy and Creativity to Design Brand Names
Creative techniques
A course by ignasi fontvila , Creative specialized in brand names
About the video: Creative techniques
Overview
“All brand names that exist can be classified into two large groups: existing names and neologisms. In this lesson we will see which techniques are used most frequently for each of these groups.”
In this video lesson ignasi fontvila addresses the topic: Creative techniques, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“[Silence] [Music] Hello again, in this lesson let's talk about creative techniques I am going to show you all my secrets naked so you can leave me without a job tomorrow and send me to the asylum directly, who already plays, then let's see nothing immediately one by one If you remember in one of the lessons of the beginning I told you that work of the creative specialist in names it consists of a part in discovering names that already exist on the other hand inventing new names that's why the creative techniques that you I will explain are precisely classified in these two groups, that of t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 8,212 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
