Strategy and Creativity to Design Brand Names
Consequences of a bad choice of name
A course by ignasi fontvila , Creative specialized in brand names
About the video: Consequences of a bad choice of name
Overview
“In this lesson, we will see that making a mistake in choosing the name can lead to dire consequences for the brand, which can range from undesirable meanings to loss of financial value.”
In this video lesson ignasi fontvila addresses the topic: Consequences of a bad choice of name, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“[Music] Hello again. In this lesson I will comment what are the consequences if we are wrong in choosing a name, which, as you will see, They are many and very bad. Come on, let's see them. Prepared. As I told you in the previous lesson, the consequences of selecting the name wrong They are very numerous and also very negative. We can make really big mistakes As many companies have done. Let's see a few examples of these really big mistakes that are committed, for one reason or another. I would tell you that the first mistake it is a misidentification error or of confusion with similar mark...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
- 10 additional resources (6 files)
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- Audio: Spanish
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- Level: Beginner
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