Strategy and Creativity to Design Brand Names
Consequences of a bad choice of name
A course by ignasi fontvila , Creative specialized in brand names
About the video: Consequences of a bad choice of name
Overview
“In this lesson, we will see that making a mistake in choosing the name can lead to dire consequences for the brand, which can range from undesirable meanings to loss of financial value.”
In this video lesson ignasi fontvila addresses the topic: Consequences of a bad choice of name, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Hello again. Today in our lesson. we'll delve into the serious repercussions that come with selecting an unsuitable name. As we progress. you'll notice these consequences are not only plentiful but also extremely As I highlighted earlier. picking an incorrect name has numerous and quite negative consequences. We can make truly critical mistakes. leading to significant issues. as many companies have experienced. huge ones. as many companies have done. Let's examine some significant examples of such errors that have occurred for various reasons. I would say the first mistake is a misidentific...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
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- Level: Beginner
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