Strategy and Creativity to Design Brand Names
Problems of starting in the creation of names
A course by ignasi fontvila , Creative specialized in brand names
About the video: Problems of starting in the creation of names
Overview
“When addressing a naming process we will have to face a series of common problems in all cases: knowing them is the best way to minimize their possible negative impact. Here I tell you how you should approach the creation of names to overcome all these obstacles.”
In this video lesson ignasi fontvila addresses the topic: Problems of starting in the creation of names, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“[MUSIC] Hello again, in this lesson I am going to tell you what the problems are starting in the creation of names, you will see that Naming is one thing really very problematic then nothing, I'm going to tell you everything that you have to know about this, whenever you want we can see it, come on. When you are faced with the process of creating a name, whether for your company, or either for a client you will see that you will have to face a series of problems that are common, the truth, to all the processes of naming, except in the case of pharmaceutical processes that are far, and they ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 8,212 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
