Strategy and Creativity to Design Brand Names
Problems of starting in the creation of names
A course by ignasi fontvila , Creative specialized in brand names
About the video: Problems of starting in the creation of names
Overview
“When addressing a naming process we will have to face a series of common problems in all cases: knowing them is the best way to minimize their possible negative impact. Here I tell you how you should approach the creation of names to overcome all these obstacles.”
In this video lesson ignasi fontvila addresses the topic: Problems of starting in the creation of names, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Hello again. In this lesson. i will delve into the early challenges faced when devising names. As you’ll discover. the process of naming can be quite intricate and troublesome. Therefore. i am here to provide all the essential information needed to navigate these complexities. Whenever you want. we can see it. When you undertake the task of naming either your own business or a client's venture. you will likely confront several typical challenges and obstacles that are frequently encountered in this creative yet often which. honestly speaking. are typical of most naming processes but do not ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
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- 15 lessons (2h 56m)
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- Level: Beginner
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