Strategy and Creativity to Design Brand Names
Creative processes
A course by ignasi fontvila , Creative specialized in brand names
About the video: Creative processes
Overview
“Depending on the time and available resources, there are different ways of approaching a naming process: from companies that carry out the whole process internally to those that outsource it and leave it in the hands of specialized professionals. I will explain the pros and cons of each of these scenarios.”
In this video lesson ignasi fontvila addresses the topic: Creative processes, which is part of the Domestika online course: Strategy and Creativity to Design Brand Names. Learn professional methodology to create distinctive and memorable brand names.
Partial transcription of the video
“Hi, I'm glad to see you again Good on this subject I will tell you what are the different creative processes or be how different companies address name creation There are some who do it in plan with your self them there are others who commission the work specialists Now let's see what are these different mega processes that you enjoy Another reason why a Mailing project can end badly is precisely because who does that project the name and not to whom do we leave the Responsibility to do it Creating names seems very simple because after all we have created names for something in our life and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Creativity to Design Brand Names
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Creativity, Naming, Packaging
ignasi fontvila
A course by ignasi fontvila
Ignasi Fontvila is a specialist in brand verbal identity and a member of the Global Branding Network. Throughout his career he has been the Creative Director of Internomen Spain, Founding Partner and Managing Director of Nameworks and Nomen Spain as well as Naming Creative Manager in Branward.
Some of the clients for whom he has worked are: Seat, Nocilla, Ruffles, Marcilla, Damm, Schweppes, Ausonia, Danone, La Piara, Repsol, Bimbo, Findus or Acciona, among others.
Ignasi is also a professor at several universities and co-author of the books "Brand PR - Public Relations to Mark" and "The Five Pillars of Branding."
- 98% positive reviews (560)
- 8,211 students
- 15 lessons (2h 56m)
- 10 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
