
Unveiling the Power of Letters: How to Create Logos and Typography That Tell Stories
As designers passionate about the universe of letters, we at Plau Studio, Rodrigo Saiani, and Carlos Mignot, experience daily the challenge and beauty of creating typography that not only communicates but also enchants. Creating a typeface or logo goes far beyond simply drawing letters; it's about transcribing the essence of a brand, its personality, and values into visual forms that speak directly to the hearts of its consumers. We want to make pop typography!