
A Guide to Launching a Print Business
Tips for how to turn your passion into a business Selling prints is an excellent way to get to know your followers and explore new markets (added bonus: it also brings in extra income!). Why not give it a go? Pay attention to how your followers respond–their feedback will guide you on how to move forward. If you are an illustrator, my advice is that you experiment with different print companies and printing techniques. This way, you can evaluate which options work best for you. If you’re having any doubts about selling your illustrations, here is a quick guide that will hopefully answer any questions you have. 1. Spend money to make money If you have decided to start selling your illustrations as prints, you should be aware that it is unlikely that you will make a profit straightaway. First, you will need to spend money in order to build up your stock. Spend an amount that you can later increase. Bit by bit, you will get a clearer idea of how things work and what you need to do next. 2. Price range I recommend offering a range of products so that you have a range of prices (include more accessible items such as stickers or postcards). This way, you will be able to see which products work best so that later you can reproduce more of them. The more affordable items will sell quicker. My large format prints that are printed on high-quality paper take longer to sell because of the cost. I tend to produce stock when I have an upcoming opportunity to sell in person (such as at the Feria Domestika). Producing stock for an upcoming event will guarantee that you will at least earn back your production costs.





























