Audiovisual Storytelling for Social Media
A course by Josune Imízcoz , Journalist and Social Media Video Specialist
Get started with new audiovisual narratives to successfully tell stories on social media
For some time now, traditional media has been joined by a strong competitor: digital journalism, which uses new formats to connect with viewers on social media. Josune Imízcoz is a journalist and communicator who has worked in newspapers and as a radio announcer, editor, and television presenter, but she was also Director of Editorial Video at PlayGround, a publication specialized in video narratives for social media with millions of followers all over the world. This allowed her to work and experiment with new creative formats that inform, entertain, and tell stories that reach people.
In this introductory course, learn how video narratives work for new digital media and how to use images to support your script when telling stories. Go through the complete process of creating a video to share on social media. Josune entrusts you with her audiovisual storytelling tricks and processes to create structures and scripts that work for this type of format.
What will you learn in this online course?
10 lessons & 6 downloads
- 92% positive reviews (499)
- 10,895 students
- 10 lessons (1h 20m)
- 6 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Write and plan a story script ready to be edited in audiovisual format that you can share on social media.
Projects by course students
![[ ZOOCOSIS ] Humanos en cautiverio. Editorial Design, Writing, Cop, writing, Creativit, Stor, telling, Video Editing, Filmmaking, YouTube Marketing, Documentar, and Photograph project by Andrea Moreno - 05.17.2020](https://imgproxy.domestika.org/unsafe/s:210:210/dpr:2/rs:fill/ex:true/el:true/plain/src://project-covers/000/720/260/720260-original.jpg?1589703853)
Who is this online course for?
This course is for editors, journalists, professionals in the communication world, and anyone who wants to get started in and learn about new audiovisual narratives for social media.
Requirements and materials
Basic knowledge of writing is necessary and, although not essential, if you want to carry out the complete editing process you must also have knowledge of video editing.
Regarding the materials, you only need a pen, paper, and a computer with an internet connection.
Reviews
Josune Imízcoz
A course by Josune Imízcoz
Josune Imízcoz has a bachelor's degree in Journalism and a master's degree in Television Journalism. For 10 years she worked in the national media (press, radio, and TV) in Spain, a world that she decided to set aside to take the leap to the digital world. She was Director of Editorial Video at PlayGround, where she led the company's editorial video team for social media, with an audience of more than 20 million followers worldwide.
Telling stories is her passion, and she is convinced that when done with images, the message reaches the viewer better than when only words are used.
Content
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U1
Presentation
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Who I am
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Influences
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U2
The video on social networks: some keys you should know
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Brief introduction to the format
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How technology affects our narration
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U3
The history
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How to choose the story
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Define the tone, aesthetics and emotion
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U4
Development of the script and final result
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Documentation and sources of image and sound
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Structure
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Writing: some practical advice
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The result
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FP
Final project
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Audiovisual storytelling for social networks
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to select, structure, and write scripts for informational videos, micro-documentaries, and explainers tailored for social platforms, applying storytelling techniques, editing, motion graphics, and strategies to grab attention in the first few seconds.
The course is intermediate level. Basic knowledge of communication, journalism, or audiovisual production is recommended, but you don’t need to be an expert.
You’ll need internet access, basic digital tool skills, and a general understanding of social media. Prior experience in writing or video editing helps but isn’t required.
You’ll be able to create video news stories, 60-second micro-documentaries, explainer videos, short reports, opinion pieces, and mixed formats optimized for social media.
The course covers scripting techniques, story selection and structure, use of visual metaphors, balancing emotion and reflection, and strategies to hook viewers with visual and narrative cues.
Yes, the course shows you how to transform traditional content into short, engaging, and visually effective formats for digital platforms.
You’ll learn to organize content into visual and textual blocks, distinguishing statements, captions, pacing, and tone to ensure clarity and quickly capture attention.
Muy util y bien explicado
Me encanto, como pricipiante pude aprender desde lo basico y poder entender cual es la ruta para crear videos con estructura y destacar en una historia todos los componentes que te llevan a encontrar tu propia voz a la hora de comunicar colocando un toque especial a tu marca personal
Siempre recomendados los cursos de doméstica
Tiene conceptos claros y fácilmente aplicables.
Era lo que necesitaba para dar el paso para mi primer video en redes. Buenos aportes en cuanto a material. Explicaciones entendibles y ejemplo claros.