Audiovisual Storytelling for Social Media

A course by Josune Imízcoz
Journalist and video specialist for social networks. Barcelona, Spain.
On Domestika since 10/02/2018
, Journalist and video specialist for social networks

Get started with the new audiovisual narratives to successfully tell stories on social media

  • 91% Positive reviews (251)
  • 4378 students
  • Audio: Spanish
  • Spanish, English, Portuguese, German
Audiovisual Storytelling for Social Media

Get started with the new audiovisual narratives to successfully tell stories on social media

  • 91% Positive reviews (251)
  • 4378 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 10 Lessons (1h 20m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever

For some time, the traditional media has been joined by a strong competitor: digital journalism, which uses new formats to connect with the viewer in social networks. Josune Imízcoz is a journalist and communicator. She has worked in newspapers, as a radio announcer, editor and television presenter, but she has also been the editorial director of Playground, a publication specialized in video narratives for social networks with millions of followers around the world; This has allowed him to work and experiment with new creative formats that inform, entertain and tell stories that reach people.

In this course you will learn how video narratives work for new digital media and use the images to support your script when telling stories. You will see the complete process of creating a video to share it on social networks and Josune will entrust you with his tricks and audiovisual storytelling processes to create structures and scripts that work for this type of format.

About this course

Course table of contents

  • U1
    U1. Presentation
  • U2
    U2. The video on social networks: some keys you should know
  • U3
    U3. The history
  • U4
    U4. Development of the script and final result
  • FP
    FP Final project
View details

You will begin by getting to know the work and career of Josune Imízcoz who, in addition, will tell you about the means he follows to keep up with what is happening in the world and the new communication formats.

Then he will talk about the most used video formats in social networks and their characteristics. You will also analyze the importance of technology, the supports and how the amount of information we are exposed to influences the way of telling stories nowadays.

Then you will select the story you want to tell and you will define the tone, the aesthetics and the emotion that you want to provoke with it.

Josune will give you some very valuable advice on where to find documentation and materials for your stories and will tell you how to structure and write them to connect with your followers.

What is this course's project?

You will write and plan the script of a story, ready to be mounted in audiovisual format, which you can share on social networks.

Projects by course students

Who is it for?

To editors, journalists, professionals in the world of communication and anyone interested in knowing and learning about new audiovisual narratives for social networks.

What you need

Basic writing skills are necessary and, although it is not essential, if you want to complete the complete editing process, you must also have knowledge of video editing.

With regard to materials you will only need a pen, paper and a computer with an internet connection.


4378 Students
251 Reviews
91% Positive ratings
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Josune Imízcoz

A course by Josune Imízcoz

Journalist and video specialist for social networks

Josune Imízcoz holds a degree in Journalism and a Master's Degree in Television Journalism. For 10 years he worked in media (press, radio and TV) of national character in Spain, a world that decided to leave aside to make the leap to the digital world. He has been Head of Editorial Video for PlayGround, where he was in charge of the editorial team for social media of the company, with an audience of more than 20 million followers worldwide.

Telling stories is her life and she is convinced that if it is with images, the message is still much more in the viewer than when only words are used.


  • U1


    • Who I am
    • Influences
  • U2

    The video on social networks: some keys you should know

    • Brief introduction to the format
    • How technology affects our narration
  • U3

    The history

    • How to choose the story
    • Define the tone, aesthetics and emotion
  • U4

    Development of the script and final result

    • Documentation and sources of image and sound
    • Structure
    • Writing: some practical advice
    • The result
  • FP

    Final project

    • Audiovisual storytelling for social networks

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

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Audiovisual Storytelling for Social Media. A Marketing, and Business course by Josune Imízcoz

Audiovisual Storytelling for Social Media

A course by Josune Imízcoz
Journalist and video specialist for social networks. Barcelona, Spain.
On Domestika since 10/02/2018
  • 91% Positive reviews (251)
  • 4378 students