Learn to create and manage e-mail marketing campaigns and to create a strategic plan
Néstor Tejero -expert in E-mail Marketing with more than 10 years of experience, Strategic Advisor of brands and institutions such as ONCE, Ayuda en Acción or Loewe, among others- will teach you how to manage your E-mail Marketing campaigns with Mailchimp, one of the web tools that allow mass mailing of emails or newsletters most used professionally in the world.
Thanks to this software you can communicate with your customers and potential customers through email to get loyalty and increase your sales.
What's included in this course?
You will begin knowing the professional career of Néstor Tejero and his influences in day-to-day work.
Below you will discover some basic concepts of introduction to E-mail Marketing as campaigns, templates, lists, reports or profiles.
Afterwards, you will learn how to set up an account in Mailchimp and you will discover all the options offered by its interface.
Once you have become familiar with the software, it will be time to create a test database and establish the strategy for capturing subscribers.
In addition, you will discover how to segment your database or, what is the same, separate your different audiences according to criteria of behavior, location, sex, age, preferences, etc.
Then you will learn to create campaigns and send them evaluating the landing pages to which we want the user to access. You will also know how to prevent servers from labeling your newsletters as spam and so that they always arrive at their destination.
At this point, Néstor will explain how to develop an analysis of results and make improvement decisions based on the data obtained.
Finally, you will learn how to define an E-mail Marketing Plan that allows you to achieve business objectives consistently and get the most out of the tool.
What is this course project about?
At the end of the course you will create your first email marketing campaign that you can send to a database of subscribers. In addition, you will prepare a Shipment Plan for the next two months.
Who is it for?
To designers who want to learn e-mail marketing, webmasters, marketing professionals and e-commerce, communication agencies, bloggers, entrepreneurs, students of Marketing, Advertising, Public Relations and ADE and all those people looking for new professional opportunities.
It is not necessary to have previous knowledge of Marketing.
In relation to the tools you will use during the course, you will need: a free Mailchimp account, a computer with an internet connection and a Firefox or Chrome browser updated with the latest version.
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Néstor Tejero is CEO of Reinicia Agency, Strategy and Marketing Consultant and inveterate Entrepreneur. According to his own words "10 years creating, developing (and breaking companies) and advising others with what they have learned".
In the area of E-mail Marketing, he has worked since his first company started.
Although she has used different tools, Mailchimp is undoubtedly her favorite, and she has given talks, workshops and courses about her. In addition, he advises companies of different sizes and sectors such as ONCE, Bkool, Ayuda en Acción, Loewe, Loewe Perfumes, Famosa, etc. to define your E-Mail Marketing strategies and take full advantage of this tool within your Marketing mix.