Introduction to E-Mail Marketing With Mailchimp
A course by Néstor Tejero BermejoStrategy and Marketing Consultant
A course by Néstor Tejero Bermejo, Strategy and Marketing Consultant
Learn to create and manage email marketing campaigns and design a strategic plan
Want to build effective email marketing campaigns? Learn how with Néstor Tejero, a strategy and marketing consultant with more than a decade of experience. He's worked with brands and institutions such as ONCE, Ayuda en Acción, and Loewe.
In this online course, he teaches you how to manage your email marketing campaigns with Mailchimp, one of the web's leading platforms for sending mass emails and newsletters. Learn to leverage the features of this platform to connect with your clients and prospects through email to build brand loyalty and boost sales.
What will you learn in this online course?
26 lessons & 40 downloads
Register an account in Mailchimp
3 minutes, 41 seconds
Introduction to E-mail Marketing and knowing the interface of Mailchimp
13 minutes, 38 seconds
Configuration options
13 minutes, 3 seconds
Management of a database of subscribers and their life cycle
5 minutes, 18 seconds
Creation and initial configuration of lists
12 minutes, 44 seconds
Subscription load: one by one and massive
10 minutes, 51 seconds
What's included in this course?
Begin by getting to know Néstor Tejero, his professional career, and the influences that inspire his work.
Continue with an introduction to email marketing, covering essential concepts such as campaigns, templates, lists, reports, and profiles. Then, see how to set up a Mailchimp account before exploring the interface and its features.
Once you're familiar with the platform, create a test database and map out your subscriber acquisition strategy. Discover how to segment your database and categorize your audiences based on factors such as behavior, location, gender, age, preferences, etc.
Next, learn to create and execute campaigns, as well as specify which landing pages you want your target audience to see. Néstor also shows you how to avoid your newsletters from being filtered as spam so that they always reach their destination.
Time to focus on follow-up. Néstor explains how to prepare performance reports and make improvement decisions based on the data obtained.
Finally, apply everything you've learned to create an effective email marketing plan for your business.
Recommended software & tools for this course
What is this course's project?
Create an email marketing campaign to send to your subscriber database using Mailchimp, along with a mailing schedule for the following two months.
Projects by course students
Who is this online course for?
Designers who want to learn email marketing, webmasters, digital marketing professionals, communication agencies, bloggers, entrepreneurs, students in marketing, advertising, public relations, and business administration, as well as anyone looking for new professional opportunities.
Requirements and materials
No prior marketing knowledge is required.
In terms of materials, you will need a free Mailchimp account, a computer with an internet connection, and the latest version of a web browser like Firefox or Chrome.
Reviews
- 2 months ago
Bom curso mas necessita de atualização com a nova plataforma Mailchimp.
- 6 months ago
Un desastre. Contenido no actualizado. Domestika deberia borrar los cursos obsoletos. Asi no se fideliza. Yo en lo personal no compro nunca mas un curso en esta plataforma.
- 7 months ago
compre este curso porque decia actualizado, pero de actualizado no tiene nada, si fue actualziado pero anos atras, hacen falta cursos con las nuevas actualizaciones de mailchimp que en nada se parecen a este, no deberian vender bajo el tag actualizado, ya que no es verdad.
- 11 months ago
A detailed course with lots of examples and in-depth explanations.
- 1 year ago
excelente curso
Néstor spent the beginning of his career becoming an expert in email marketing until he started his first business.
Although he has used most of the tools on the market, Mailchimp is undoubtedly his favorite, and he has given talks, workshops, and courses on it. He also shares his knowledge as a consultant for companies of all sizes and industries such as ONCE, Bkool, Ayuda en Acción, Loewe, Perfumes Loewe, and Famosa, helping them define their email marketing strategies and leverage this platform for maximum performance.
Content
- U1
Who am I, what am I doing here and why would you like my course?
- Why me and not another?
- Influences Where do I fish?
- U2
Introduction to E-mail Marketing and Mailchimp
- Register an account in Mailchimp
- Introduction to E-mail Marketing and knowing the interface of Mailchimp
- Configuration options
- U3
Subscriber database
- Management of a database of subscribers and their life cycle
- Creation and initial configuration of lists
- Subscription load: one by one and massive
- Standard Mailchimp Forms
- Recruitment of subscribers
- Maintenance of database: update, qualification and segmentation.
- Deletion of subscribers and complete lists
- Export of database
- U4
Creation and sending of campaigns
- Templates. Creation and management
- Bells. What are and types
- Creation of "regular" type campaign. Selection of recipients
- "Regular" type campaign setup
- "Regular" campaign HTML design I
- HTML design of "regular" type campaign II
- Revision and sending of "regular" type campaign
- Landing pages
- SPAM
- U5
Analysis of results
- Reports of Mailchimp campaigns and improvement decisions
- Reports of Mailchimp lists and improvement decisions
- Google Analytics indicators and improvement decisions
- U6
Plan the E-mail Marketing
- Create an E-mail Marketing Plan
- FP
Final project
- Introduction to E-mail Marketing with Mailchimp
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FAQs
You’ll learn how to create and manage email marketing campaigns, segment your audience, design templates, analyze results, and optimize conversions using Mailchimp and the latest industry strategies.
Yes, the course is designed for users with basic to intermediate skills who want to deepen their knowledge of campaign management and automation in Mailchimp.
All you need is basic internet and email skills. Having an active Mailchimp account is recommended to get the most out of the hands-on exercises.
The course guides you step-by-step to sign up for a free Mailchimp account, verify your email, set up your profile, and activate your account with essential security settings.
You’ll be able to create regular campaigns, automated sequences, A/B tests, personalized newsletters, and set up targeted sends based on your goals and audience.
You’ll learn how to import, segment, clean, and keep your subscriber lists up to date, using custom fields and advanced segmentation criteria.
Yes, it covers analyzing key metrics, interpreting reports, and using tools like Google Analytics to boost your campaign performance.