Inbound Marketing Basic Concepts
A course by Lucas García, Marketing Specialist
Joined June 2014
Learn a method to create a content strategy that resonates with your audience
Joined June 2014
Traditional marketing strategies are becoming outdated, which is why one of the biggest challenges for brands is to capture a customer's attention in a highly saturated market. This is where inbound marketing comes in, a combination of non-intrusive advertising and marketing techniques that accompany customers through their buyer journey. Lucas García, director and founder of the Socialmood agency, specializes in communication and branding, helping brands connect with their audience through digital content.
In this online course, learn the fundamentals of inbound marketing and how to develop a content strategy. Discover why it's crucial to help your customer and offer them added value, even though they may not buy the product or service, and how to achieve that.
What will you learn in this online course?
15 lessons & 28 downloads
What's included in this course?
Begin by getting to know your teacher, Lucas García. Hear about his work, his professional career, and the influences that inspire him.
Discover what inbound marketing is and how it differs from outbound marketing.
Lucas then explains the concept of buyer persona and buyer journey, along with the importance of knowing your audience for customer retention.
Find out what a funnel is and how it works before looking at some of the most useful tools for researching and capturing your audience's attention.
Finally, analyze a series of success case studies to find inspiration and develop your own inbound marketing content strategy. Define your audience, how to want to communicate with them, and what sets you apart from the competitors.
- 98% positive reviews (330)
- 6,753 students
- 15 lessons (2h 47m)
- 28 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create an inbound marketing content strategy for a blog, website, or digital project, with content that interests and attracts your audience and connects them with your brand.
Projects by course students
Who is this online course for?
Students and professionals in any digital field who want to learn inbound marketing techniques to better connect with their audience.
Requirements and materials
No prior knowledge required, as Lucas teaches you everything from scratch.
As for materials, you just need a pen, paper, and a computer with an internet connection.
Reviews
Lucas García
A course by Lucas García
Lucas García is a branding and communication expert with a background in programming. His need for new challenges and constant change has led him to reinvent himself countless times, until he finally founded the Socialmood agency.
His company is dedicated to creativity and digital strategy, in the broadest sense of the term. They started as a product factory, creating digital products, guides, comparators, and blog networks until SEO became a standard practice and they switched their focus to inbound marketing. Currently, they primarily work on social projects and content creation.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Basics
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Basics
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Buyer People and Buyer's Journey
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The Funnel and the methodology
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Tools needed
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U3
Inbound in practice: buyer people and purchase cycle
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Who I'm talking to: developing our buyer people
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Understanding the market and understanding the value proposition
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Phases of the purchase cycle: content according to the phase
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U4
Inbound in practice: stages of the funnel
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Attract: content generation in a saturated market
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Attract: Content generation in a saturated market II
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Connect: Capture the interest of our audience
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Impress: get incredible experiences
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U5
Keys and closure
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Keys
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Next steps
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FP
Final project
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x Introduction to Inbound marketing
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Inbound Marketing is a strategy that attracts potential customers through relevant, personalized, and helpful content. It enables you to capture, nurture, and retain clients in a non-intrusive way, improving conversion rates and building lasting relationships.
This course is designed for people with intermediate digital marketing knowledge, though key concepts are explained from the ground up. It’s perfect for those with basic marketing experience who want to deepen their understanding of inbound and automation.
You’ll learn how to create inbound marketing strategies, design buyer personas, map the customer journey, automate processes, optimize content for SEO, capture leads, and use tools like MailChimp, Typeform, Hootsuite, and Unbounce.
You only need basic digital marketing knowledge and general internet skills. Advanced experience in automation or SEO isn’t required, but it can help you get the most out of the course.
The funnel is divided into attraction, conversion, closing, and delight stages. Each phase requires specific strategies and content to guide users toward purchase and loyalty.
The course includes hands-on practice with MailChimp for automation, Typeform for forms, Unbounce for landing pages, Hootsuite for social media management, and Buzzsumo for content research.
You’ll learn how to research and gather user data, conduct interviews, analyze databases, and use empathy maps to define buyer personas and precisely segment your audience.
Muy ameno y bien explicadas todas las bases
claridad en temas, excelente
Me gustó, una visión nueva de marketing digital que no tenía ni idea, me voy con una buena noción. Me ha dejado el deseo de seguir aprendiendo.
Un modo liviano de explicar temas complejos, como dije, me gustó.
Excelente curso, muy fácil de comprender y con información realmente relevante para un emprendedor.
Hola, me gusta la sencillez como se presenta la información, es valioso poder contar con herramientas claras que te permitan llevar tus ideas del papel a la realidad, y no solo en el momento de ejecutarlo si no cuando realmente vez que tu proyecto se mueve, es una información muy valiosa para los negocios actuales.
Muchas gracias