Inbound Marketing Basic Concepts

A course by Lucas García
Marketing. Madrid, Spain.
On Domestika since 06/24/2014
, Marketing

Learn a method to create a content strategy that connects with your audience

  • 97% Positive reviews (66)
  • 1515 students
  • Spanish with subtitles
Inbound Marketing Basic Concepts

Learn a method to create a content strategy that connects with your audience

  • Spanish with subtitles
  • 97% Positive reviews (66)
  • 1515 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 15 Lessons (2h 47m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

We are increasingly skeptical of traditional marketing, so one of the biggest challenges of a brand is to capture the user's attention in a market as saturated as we are. For that there is the Inbound Marketing , which combines non-intrusive advertising and marketing techniques in order to help the user and accompany him from the beginning of his purchase process to the end. Lucas García, director and founder of the agency Social Mood , specializes in communication and branding, helping brands connect with their audience through digital content.

In this course you will discover the basic concepts of Inbound Marketing and learn the methodology to develop a content strategy. You will see how the way of marketing is changing radically and the importance of putting the focus on helping the consumer, offering value even knowing that they may not buy the product or service we offer.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Basics
  • U3
    U3. Inbound in practice: buyer people and purchase cycle
  • U4
    U4. Inbound in practice: stages of the funnel
  • U5
    U5. Keys and closure
  • FP
    FP Final project
See detail

You will start knowing the work and career of Lucas who, in addition, will talk about the references that serve as inspiration.

Then you will see what is the Inbound Marketing and you will see the differences of this with the Outbound Marketing .

You will also discover what the buyer person and the buyer journey and Lucas will tell you about the importance of getting to know your audience in order to build loyalty.

Lucas will tell you what the funnel and will tell you about some of the most useful tools to investigate and capture the interests of your audience.

You will see a series of success stories that will give you good ideas for making your own content strategy for Inbound Marketing . For this, you will define who you are going to communicate, in what formats and what makes you different to impact those consumers.

What is this course's project?

You will create a content strategy with the methodology of Inbound Marketing for a blog, a web or digital project with contents that interest and attract your audience and connect with your brand.

Who is it for?

To students and professionals of any discipline in the digital field who want to start in Inbound Marketing to better connect with their audience.

What you need

No prior knowledge of any kind is necessary, since Lucas will explain step by step what it is and how to perform a content strategy based on Inbound Marketing .

With regard to materials, you will only need a computer with an internet connection.


1515 Students
66 Reviews
97% Positive ratings

Lucas García

A course by Lucas García


Although he is dedicated to branding and communication, Lucas García is a programmer. His need for dynamism and constant change has led him to reinvent himself innumerable times and finally, to found the agency Socialmood .

In his agency they are dedicated to creativity and digital strategy, understood in the broadest sense. They started as a product factory, creating digital products, guides, comparators, blog networks ... When SEO became a standard strategy they started to work in Inbound Marketing and currently they mainly develop projects of Social and creativity in contents.


  • U1


    • Presentation
    • Influences
  • U2


    • Basics
    • Buyer People and Buyer's Journey
    • The Funnel and the methodology
    • Tools needed
  • U3

    Inbound in practice: buyer people and purchase cycle

    • Who I'm talking to: developing our buyer people
    • Understanding the market and understanding the value proposition
    • Phases of the purchase cycle: content according to the phase
  • U4

    Inbound in practice: stages of the funnel

    • Attract: content generation in a saturated market
    • Attract: Content generation in a saturated market II
    • Connect: Capture the interest of our audience
    • Impress: get incredible experiences
  • U5

    Keys and closure

    • Keys
    • Next steps
  • FP

    Final project

    • x Introduction to Inbound marketing

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Inbound Marketing Basic Concepts. A Marketing, and Business course by Lucas García

Inbound Marketing Basic Concepts

A course by Lucas García
Marketing. Madrid, Spain.
On Domestika since 06/24/2014
  • 97% Positive reviews (66)
  • 1515 students