Creative Copywriting for Entrepreneurs

A course by Christian Caldwell
Advertising Copywriter. Miraflores, Peru.
On Domestika since 10/12/2018
, Advertising Copywriter

Learn the basics to write effective messages on social media for your business

  • 94% Positive reviews (101)
  • 2045 students
  • Spanish with subtitles
Creative Copywriting for Entrepreneurs

Learn the basics to write effective messages on social media for your business

  • Spanish with subtitles
  • 94% Positive reviews (101)
  • 2045 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 14 Lessons (2h 53m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

In a communication campaign choosing the right words and tone is the key to connecting with the audience. The VP & Chief Creative Officer of McCann Lima (Peru), Christian Caldwell, has been working for almost 15 years in the best advertising agencies and knows perfectly the language that a brand must use to connect with the consumer, to make him think, Generate curiosity and get a smile.

In this course you will discover the power of copywriting and its importance as the central axis of any communication campaign for your business or project. You will learn to create effective copies to connect with your target audience in different contexts, taking advantage of the tools provided by social networks.

About this course

Course table of contents

  • U1
    U1. Pleasure
  • U2
    U2. The power of letters
  • U3
    U3. Who writes?
  • U4
    U4. Writing in the online world
  • U5
    U5. Copywriting and something else
  • FP
    FP Final project
See detail

The first thing you will do is meet Christian Caldwell and his work. He will also tell you about his professional career until becoming a creative vice president of the agency McCann Lima and will share some of his references and influences in the world of music, film and literature.

Christian will show you some examples of how some brands have successfully used copywriting for their campaigns, and then perform some exercises that will help you get loose and adopt that chameleon role that every advertising copywriter should carry out.

Next, you will study the case of your project for the course, defining the personality of the brand and the campaign and also, you will learn to analyze the needs of each social network when writing texts.

You will discover the power of the word, but also the importance of being up-to-date with what is spoken in social networks and the communication methods used in them (hashtags and emojis), so that your copies connect immediately with your audience objective.

To finish you will prepare some creatives that will make your texts stand out even more and you will leave them ready to be published in different social networks.

What is this course's project?

You will write several creative copies for an advertising campaign of a particular project or business and you will adapt each version to the medium and / or the social network in which it is planned to share them.

Course student projects

Who is it for?

Entrepreneurs, content writers, creative copywriters, publicists and anyone who wants to learn the basics to get the most out of words and thus communicate effectively and creatively with their target audience.

What you need

No prior knowledge of any kind is necessary.

With regard to the materials you will need pencil and paper and a computer with an internet connection.


2045 Students
101 Reviews
94% Positive ratings

Christian Caldwell

A course by Christian Caldwell

Advertising Copywriter

Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.

Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.


  • U1


    • Presentation
    • How did I end up doing what I do?
  • U2

    The power of letters

    • How not to love to write?
    • The power of copy in the messages of brands
  • U3

    Who writes?

    • Like a chameleon
    • Get into the personality of your project
    • Fingers to the keys!
  • U4

    Writing in the online world

    • Each social network is a world
    • The importance of the trendy ...
    • Less is more
  • U5

    Copywriting and something else

    • Hashtags and emojis
    • Give color and life to your texts PRO mode (part 1)
    • Give color and life to your texts PRO mode (part 2)
    • Give color and life to your texts so I do not know anything!
  • FP

    Final project

    • Creative copywriting for social networks

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Creative Copywriting for Entrepreneurs. A Marketing, and Business course by Christian Caldwell

Creative Copywriting for Entrepreneurs

A course by Christian Caldwell
Advertising Copywriter. Miraflores, Peru.
On Domestika since 10/12/2018
  • 94% Positive reviews (101)
  • 2045 students