Creative Copywriting for Entrepreneurs

A course by Christian Caldwell , Advertising Copywriter

Advertising Copywriter. Placerville, Peru.
Joined October 2018

Learn the basics to write effective messages on social media for your business

  • 96% positive reviews (397)
  • 7337 students
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch

Learn the basics to write effective messages on social media for your business

A course by Christian Caldwell

In a communication campaign choosing the right words and tone is the key to connecting with the audience. The VP & Chief Creative Officer of McCann Lima (Peru), Christian Caldwell, has been working for almost 15 years in the best advertising agencies and knows perfectly the language that a brand must use to connect with the consumer, to make him think, Generate curiosity and get a smile.

In this course you will discover the power of copywriting and its importance as the central axis of any communication campaign for your business or project. You will learn to create effective copies to connect with your target audience in different contexts, taking advantage of the tools provided by social networks.

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What will you learn in this online course?

14 lessons & 9 downloads

How not to love to write?
18 minutes, 5 seconds
Like a chameleon
18 minutes, 3 seconds
Fingers to the keys!
18 minutes, 18 seconds
Each social network is a world
16 minutes, 38 seconds
  • 96% positive reviews (397)
  • 7337 students
  • 14 lessons (2h 53m)
  • 9 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

You will write several creative copies for an advertising campaign of a particular project or business and you will adapt each version to the medium and / or the social network in which it is planned to share them.

Projects by course students

Who is this online course for?

Entrepreneurs, content writers, creative copywriters, publicists and anyone who wants to learn the basics to get the most out of words and thus communicate effectively and creatively with their target audience.

Requirements and materials

No prior knowledge of any kind is necessary.

With regard to the materials you will need pencil and paper and a computer with an internet connection.


Reviews

7337 Students
397 Reviews
96% Positive ratings
  • More reviews

Christian Caldwell

A course by Christian Caldwell

Teacher Plus
Advertising Copywriter

Christian Caldwell began his career more than 15 years ago; Since then he has received numerous international awards and recognitions: in 2011 he was named by the prestigious Ibero-American advertising magazine ADLATINA as one of the best 20 Latin American creatives of the decade (2000-2010), as editor and creative director he has won more 800 awards at the most important festivals in Asia, Europe and America, including 11 lions at the Cannes Lions Festival.

Currently, Christian works as VP & Chief Creative Officer at McCann Lima (Peru), an agency that in 2017 ranked at the top of the most creative agencies in Latin America according to the Gunn Report.


Content

  • U1

    Pleasure

    • Presentation
    • How did I end up doing what I do?
  • U2

    The power of letters

    • How not to love to write?
    • The power of copy in the messages of brands
  • U3

    Who writes?

    • Like a chameleon
    • Get into the personality of your project
    • Fingers to the keys!
  • U4

    Writing in the online world

    • Each social network is a world
    • The importance of the trendy ...
    • Less is more
  • U5

    Copywriting and something else

    • Hashtags and emojis
    • Give color and life to your texts PRO mode (part 1)
    • Give color and life to your texts PRO mode (part 2)
    • Give color and life to your texts so I do not know anything!
  • FP

    Final project

    • Creative copywriting for social networks

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Creative Copywriting for Entrepreneurs. Marketing, Business, and Writing course by Christian Caldwell

Creative Copywriting for Entrepreneurs

A course by Christian Caldwell
Advertising Copywriter. Placerville, Peru.
Joined October 2018
  • 96% positive reviews (397)
  • 7337 students