Best seller

Introduction to Instagram Business

A course by Juanmi Díez , Advertising consultant

Advertising consultant. Madrid, Spain.
Joined December 2018

Learn to use Instagram tools to sell your brand professionally

Best seller
94% positive reviews (537)
20988 students
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Learn to use Instagram tools to sell your brand professionally

    Gone are the days when television was the main advertising medium. Today, Instagram stands as one of the main advertising platforms, opening up new paths to impact users in innovative and creative ways. Juanmi Díez is an advertising consultant and a specialist in branding and creative brand management. He is an expert in developing marketing strategies on social media, using insights and creativity as the main pillars of his work.
    In this course, Juanmi teaches you how to take advantage of the basic tools of Instagram Business to promote your creative projects, products, or brand.

    Read more ↓

    What will you learn in this online course?

    15 lessons & 3 downloads

    • 94% positive reviews (537)
    • 20988 students
    • 15 lessons (2h 9m)
    • 3 additional resources (3 files)
    • Online and at your own pace
    • Available on the app
    • Audio: Spanish
    • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
    • Level: Beginner
    • Unlimited access forever

    What is this course's project?

    Create a professional profile on Instagram and set up a store from which you can tag your products and sell them directly on social media.

    Projects by course students

    Who is this online course for?

    This course is for creatives and people who want to make their brand known on Instagram in a professional way.

    Requirements and materials

    You only need to have basic knowledge of social media.

    Regarding materials, you must have access to a smartphone with the Instagram app installed and a computer with an internet connection.


    20988 Students
    537 Reviews
    94% Positive ratings
    • More reviews

    Juanmi Díez

    A course by Juanmi Díez

    Teacher Plus
    Advertising consultant

    Juanmi Díez's professional career in the world of social media marketing began almost by chance when, while studying Film Directing and Television Production, he had the opportunity to complete an internship in Communications. There he discovered that social media, which was something that he already enjoyed as a hobby, could become a profession.

    Soon after, he began to grow professionally in the field and currently combines his work as an advertising consultant with teaching at business centers such as IED, ESIC, and Domestika.


    • U1


      • Presentation
      • Influences
    • U2

      The importance of Instagram in a marketing strategy

      • Instagram in the digital ecosystem
      • Instagram for companies
    • U3

      Instagram Settings for Companies

      • Business accounts and Business Manager
      • Ad account configuration and link with Instagram
    • U4

      Instagram Shopping

      • Upload our shop to Instagram and publish our first product
      • Influencers strategy; another sales tool on Instagram
    • U5

      Content strategy and paid media

      • The importance of content in an Instagram strategy
      • Content formats on Instagram and advertising
      • Launch a paid media campaign in the app
      • Launch a paid media campaign in Business Manager
    • U6

      Analytics, Instagram statistics

      • Instagram statistics
      • Business Manager Statistics
      • The results count. Study cases
    • FP

      Final project

      • How to sell through Instagram

    What to expect from a Domestika course

    • Learn at your own pace

      Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

    • Learn from the best professionals

      Learn valuable methods and techniques explained by top experts in the creative sector.

    • Meet expert teachers

      Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

    • Certificates

      If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

    • Get front-row seats

      Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

    • Share knowledge and ideas

      Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

    • Connect with a global creative community

      The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

    • Watch professionally produced courses

      Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


    Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

    All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

    The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

    You can redeem the course you received by accessing the redeeming page and entering your gift code.

    If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
    Introduction to Instagram Business. Marketing, and Business course by Juanmi Díez Best seller

    Introduction to Instagram Business

    A course by Juanmi Díez
    Advertising consultant. Madrid, Spain.
    Joined December 2018
    • 94% positive reviews (537)
    • 20988 students