Best Seller

Introduction to Instagram Business

A course by Juanmi Díez
Advertising consultant. Madrid, Spain.
On Domestika since 12/10/2018
, Advertising consultant

Learn to use Instagram tools to sell your brand professionally

  • Best Seller Spanish with subtitles in English
  • 93% Positive reviews (351)
  • 13098 students
Introduction to Instagram Business

Learn to use Instagram tools to sell your brand professionally

Spanish with subtitles in English
  • 93% Positive reviews (351)
  • 13098 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 15 Lessons (2h 9m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

The days in which television was the main advertising support were left behind and, today, Instagram stands as one of the main promotion platforms, opening new ways and means to impact users in new and creative ways. Juanmi Díez is an advertising consultant, specialist in branding and creative brand management, and an expert in creating marketing strategies in social networks based on insights and with creativity as a central pillar.

In this course Juanmi will teach you how to take advantage of Instagram Business tools to promote your work or your creative projects, products or brand.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The importance of Instagram in a marketing strategy
  • U3
    U3. Instagram Settings for Companies
  • U4
    U4. Instagram Shopping
  • U5
    U5. Content strategy and paid media
  • U6
    U6. Analytics, Instagram statistics
  • FP
    FP Final Project
View details

The first thing you will do is meet Juanmi, who will talk about your work, your career, and highlight some of your favorite social media marketing examples.

Then he will talk about Instagram and why you should choose this platform and not another to promote your work. In addition, you will see the difference between a personal Instagram account and a professional one, and the tools that the latter provides.

Juanmi will guide you in the process of creating a professional profile on Instagram from scratch and will talk to you about the Facebook Business Manager, one of the tools necessary to launch an Instagram marketing strategy.

You will learn how to configure your Instagram Shopping and you will see the entire process to upload your first product to start selling through social networks.

Once you have your store assembled, you will create your first marketing campaign. To do this, you will analyze the different formats that Instagram places at your disposal.

To finish you will learn to analyze the statistics of Instagram and you will see some success stories of campaigns carried out in social networks, with influencers , etc.

What is this course's project?

You will create a professional Instagram profile and set up a store from which you can tag your products and sell them directly on social networks.

Projects by course students

Who is it for?

Creative professionals and people who want to make their brand known on Instagram.

What you need

You only need to have basic knowledge of social networks.

With respect to the materials, you must have access to a mobile phone with the installed Instagram app and a computer with an internet connection.


13098 Students
351 Reviews
93% Positive ratings

Juanmi Díez

A course by Juanmi Díez

Advertising consultant

The career of Juanmi Díez in the world of social media marketing began almost by chance when, during his studies of Film Direction and Television Realization, he had the opportunity to do an internship in a Communication Department; there he discovered that something that he already did as a hobby, social networks, could become a profession.

After a short time he began to grow professionally in this field and currently combines his work as an advertising consultant with teaching in business centers such as IED, ESIC and Domestika.


  • U1


    • Presentation
    • Influences
  • U2

    The importance of Instagram in a marketing strategy

    • Instagram in the digital ecosystem
    • Instagram for companies
  • U3

    Instagram Settings for Companies

    • Business accounts and Business Manager
    • Ad account configuration and link with Instagram
  • U4

    Instagram Shopping

    • Upload our shop to Instagram and publish our first product
    • Influencers strategy; another sales tool on Instagram
  • U5

    Content strategy and paid media

    • The importance of content in an Instagram strategy
    • Content formats on Instagram and advertising
    • Launch a paid media campaign in the app
    • Launch a paid media campaign in Business Manager
  • U6

    Analytics, Instagram statistics

    • Instagram statistics
    • Business Manager Statistics
    • The results count. Study cases
  • FP

    Final Project

    • How to sell through Instagram

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  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Introduction to Instagram Business. A Marketing, and Business course by Juanmi Díez Best Seller

Introduction to Instagram Business

A course by Juanmi Díez
Advertising consultant. Madrid, Spain.
On Domestika since 12/10/2018
  • 93% Positive reviews (351)
  • 13098 students