Digital Marketing 101 for Entrepreneurs and Freelancers
A course by Gabriel Perelman , Growth Marketing and Performance Specialist
Learn the fundamentals of digital marketing channels, tools, and principles to launch your career
Having a predefined digital presence is essential to reach your business goals. Economist, journalist, and digital marketing expert Gabriel Perelman, who's collaborated with Google, EnviaFlores, and Síclo, teaches you all the steps to follow to boost your brand with digital marketing.
In this course, learn how to define your perfect marketing strategy step by step. Establish your objectives and identify your audience in order to choose the best marketing channels to grow your business.
What will you learn in this online course?
12 lessons & 15 downloads
- 98% positive reviews (817)
- 69,768 students
- 12 lessons (2h 7m)
- 15 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a marketing action plan taking into account your audience and the available channels, as well as the implementation of certain activities and basic analyses of the metrics.
Projects by course students
Who is this online course for?
Anyone wanting to learn digital marketing, especially freelance professionals looking to improve their marketing strategy.
Requirements and materials
No previous knowledge is necessary for this course. For materials, all you need is a computer or laptop with internet access.
Reviews
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman is a Growth Marketing and Performance expert with a distinguished track record in the world of digital marketing. He studied Economics and Journalism, disciplines that provided him with essential analytical and communication skills for...
Content
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U1
Introduction
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Presentation
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Influences
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U2
How to create a strategy
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Introduction to digital marketing
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Define your target
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Define the objectives
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The conversion funnel
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U3
What to transmit and how to do it?
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Knowledge phase and its channels 1
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Knowledge phase and its channels 2
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Phase of interest and its channels
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Loyalty phase and its channels
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U4
Measurement, strategy and tactics to achieve your goals
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Metrics to measure success
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Basic plan of action
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FP
Final project
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Digital Marketing 101 for Entrepreneurs and Freelancers
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create and implement 360-degree digital marketing strategies, segment audiences, optimize campaigns on Google Ads and social media, apply SEO techniques, analyze metrics, and build customer loyalty using email marketing and storytelling.
Yes, this course is designed for people with basic knowledge who want to deepen their understanding of digital marketing, SEO, audience targeting, and strategies to attract and retain online customers.
Basic digital marketing knowledge is recommended but not required. The course covers essential concepts and tools to help you progress from beginner to intermediate level.
All you need is internet access, a device (PC, laptop, or tablet), and an email account. Having social media profiles and access to Google Ads is recommended for hands-on practice.
The course explains that digital marketing allows for audience segmentation, real-time results tracking, and campaign optimization, whereas traditional marketing offers less analytical insight and personalization.
You’ll learn how to segment audiences, choose keywords, design effective ads, and measure campaign performance to maximize your return on investment with Google Ads.
The course covers demographic, behavioral, and psychographic segmentation, B2B and B2C analysis, and tools to create ideal customer profiles and craft personalized messages.
Muy util, claro y conciso!
fino
Muy buen curso para el que parte de cero en el Marketing Digital.
This is good I’m just starting and I here to achieve good strategic
Me encantó, muy claro, organizado y educativo para aplicar.