Digital Marketing 101 for Entrepreneurs and Freelancers
A course by Gabriel Perelman
, Digital Marketing Specialist
Learn the fundamentals of digital marketing channels, tools, and principles to launch your career
- Spanish with subtitles in English
- 97% positive reviews (78)
- 3481 students
Learn the fundamentals of digital marketing channels, tools, and principles to launch your career
- 97% positive reviews (78)
- 3481 students
- 12 lessons (2h 7m)
- 15 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Having a predefined digital presence is essential to reach your business goals. Economist, journalist, and digital marketing expert Gabriel Perelman, who's collaborated with Google, EnviaFlores, and Síclo, teaches you all the steps to follow to boost your brand with digital marketing.
In this course, learn how to define your perfect marketing strategy step by step. Establish your objectives and identify your audience in order to choose the best marketing channels to grow your business.
What will you learn in this online course?
Course table of contents
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U1U1. Introduction
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U2U2. How to create a strategy
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U3U3. What to transmit and how to do it?
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U4U4. Measurement, strategy and tactics to achieve your goals
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FPFP Final project
Get to know Gabriel Perelman as he talks about his background and career in the world of digital marketing. He also shares his main influences and sources of inspiration.
Begin by taking a look at the key digital marketing concepts and their advantages over more traditional strategies. Explore what a target audience is and establish a series of objectives for your business. Then wrap up the first part of the course by discovering what a conversion funnel is and how to define each of its stages.
Next, develop different marketing channels and learn about the users' actions and behaviors to influence them using SEO, social media, CRM (email marketing), and paid marketing. Gabriel also gives some tips to help followers fall in love with your brand.
Move on to look at performance metrics to measure the success of your activities and how to devise an optimization plan.
To finish up, create a basic action plan applying the knowledge and processes learned throughout the course. Now you're ready to design a marketing plan with a solid strategy and the right channels for your product!
What is this course's project?
Create a marketing action plan taking into account your audience and the available channels, as well as the implementation of certain activities and basic analyses of the metrics.
Projects by course students
Who is this online course for?
Anyone wanting to learn digital marketing, especially freelance professionals looking to improve their marketing strategy.
Requirements and materials
No previous knowledge is necessary for this course. For materials, all you need is a computer or laptop with internet access.
Reviews
A course by Gabriel Perelman
Having studied economics and journalism, Gabriel Perelman found the perfect balance between communication and numbers in the field of digital marketing. He worked for Google for more than three years where he collaborated on the digitization of over 60 small businesses throughout Latin America. In 2018, he began his journey as director of marketing at Mexican ecommerce EnviaFlores, where he developed their marketing strategy.
He currently offers online consultancy services and training for businesses including areas like Google Ads, Facebook Ads, and Google Analytics as well as strategic digital marketing consultations.
Content
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U1
Introduction
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Presentation
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Influences
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U2
How to create a strategy
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Introduction to digital marketing
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Define your target
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Define the objectives
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The conversion funnel
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U3
What to transmit and how to do it?
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Knowledge phase and its channels 1
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Knowledge phase and its channels 2
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Phase of interest and its channels
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Loyalty phase and its channels
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U4
Measurement, strategy and tactics to achieve your goals
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Metrics to measure success
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Basic plan of action
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FP
Final project
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Digital Marketing 101 for Entrepreneurs and Freelancers
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
pinhilos
Me gusto mucho. Muy bien explicados los conceptos. Lo recomiendo sin lugar a dudas
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esevenempresa
excepcional todo muy claro...gracias Domestika por estos cursos tan nutritivos...
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ignaciovargas_ce
me encantan los cursos de Domestika, paso a paso trato de seguirlos a todos
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estebancelis
Es sin duda una de las mejores inversiones que e hecho en cuanto a cursos que e tomado, aprendí muchisimo! y de una manera muy practica y ágil, aunque es mucha la información esta perfecta ente bien desglosada y explicada, ampliamente recomendable!
Felicidades Gabriel!
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navarrocoxtinica577
Es claro y sencillo, creo que si hay que tener una noción previa pero también con los contenidos extra como videos de youtube o los artículos se complementa muy bien.
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