Developing a Creative Concept for Branding Projects

Alejandro Flores is the founder and director of Human, a design studio focused on branding and packaging with a repertoire of clients in over 15 different countries around the world. What started as a desk in his house three years ago on his own, has transformed into a boutique office specializing in strategic design.

His work focuses on helping brands develop an identity that raises their competitive advantage within their markets, building a communication strategy that is centered around their interests and relationships with customers.