Developing a Creative Concept for Branding Projects
Presentation
A course by HUMAN , Branding and Packaging Studio
About the video: Presentation
Overview
“Here, I will tell you who I am, where I studied and how HUMAN was created.”
In this video lesson HUMAN addresses the topic: Presentation, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“How's it going? Welcome to the course. I'm Alejandro Flores. the creative director and founder of Human. In this lesson. i'll share a bit about myself. my background. and the journey of creating Human. It's a I founded a strategic design studio in 2016. Before diving into design. i was on a path to earn a degree in business administration. My father and brother both have strong administrative backgrounds. which my initial career choice. However. my passion for creativity led me to design. I initially thought I was on a path towards business. but I always felt a strong pull towards creativit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 34,432 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
