Developing a Creative Concept for Branding Projects
Less Software more Concept
A course by HUMAN , Branding and Packaging Studio
About the video: Less Software more Concept
Overview
“Here, you will put the computer aside to brainstorm or mindmapping the concepts. Once you have landed several concepts that you think are relevant to building the brand, you will define the route with which you feel most comfortable following. ”
In this video lesson HUMAN addresses the topic: Less Software more Concept, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“- SOFTWARE + CONCEPT In this lesson I'll show you the technique we use in the studio, known as mind mapping. It's an easy way to give free rein to our ideas and the main goal is to blurt out concepts and ideas that don't make sense right now but further along in the process start to make sense and be coherent for the project in general. As we saw in the project, we're creating a Mediterranean restaurant and, as I said, it's important that we start giving it free rein even if it doesn't make much sense. The Mediterranean theme brings historical context first to my mind. The geographical regi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 34,118 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
