Developing a Creative Concept for Branding Projects
Logo Suite
A course by HUMAN , Branding and Packaging Studio
About the video: Logo Suite
Overview
“A good brand is made up of a wide system of logos, since it allows it to be dynamic and recognized in various media and points of contact. We will tell you how to create them using Adobe Illustrator. ”
In this video lesson HUMAN addresses the topic: Logo Suite, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“LOGO SUITE In this lesson we'll see how a logo system will make a brand more memorable and authentic. Come with me to see the logotypes we developed for this project. I'll show you a few similar examples of projects that we also did here in the studio, so you can see the features and elements that foster and provide a foundation for a more memorable identity for the proposal being developed that will make the brand more memorable. We have a few elements here. This is a pretty colorful brand, but the shapes and icons it includes make it very dynamic and take it to a point where it's not nece...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
- 99% positive reviews (1.4K)
- 34,119 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
