Developing a Creative Concept for Branding Projects
Influences
A course by HUMAN , Branding and Packaging Studio
About the video: Influences
Overview
“Next, I will talk to you about some direct and indirect references that have marked the studio and me, I say direct and indirect since many of these references go beyond the graphic and technical part, they also impacted their audiences and in this case to me. ”
In this video lesson HUMAN addresses the topic: Influences, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“In this lesson. i will tell you about some of the influences that have personally marked me and have also shaped the development of the studio. We begin with Carl Sagan. a renowned American scientist from the 80s and 90s. His book. cosmos. which shares its title with the TV series. brought him widespread recognition. Cosmos was my initial introduction to his influential work. astronomy and this branch of science. And well. i didn't know at that time. i was very young. in fact. it a book and a series I watched thanks to my parents. But well. when I decided to embark on and materialize my dre...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 15 lessons (1h 39m)
- 25 additional resources (9 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
