Developing a Creative Concept for Branding Projects
Typographic, primary and secondary selection
A course by HUMAN , Branding and Packaging Studio
About the video: Typographic, primary and secondary selection
Overview
“The logo only represents an asset of the brand, we need to have different elements for its differentiation and memorability, typography plays a crucial role in brand development, we will tell you how to find which fonts are best for your project, and where to obtain them . ”
In this video lesson HUMAN addresses the topic: Typographic, primary and secondary selection, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“SELECTING TYPEFACES Typography plays a crucial role in branding. Well-chosen typography makes a brand memorable and authentic. Now I'll explain how to find the typography that works best and where to get it. Join me. To choose a particular typography, as you'll see, we decided to go in the direction of the writing typical of the Mediterranean in terms of Greek and Roman chiseled engravings. While again, we don't want to fall into the Greek trope, it is typical of the region and we can't simply ignore it. We see it also in another culture, that of the Romans, so it made sense to explore this...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 15 lessons (1h 39m)
- 25 additional resources (9 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
