Developing a Creative Concept for Branding Projects

Principles of Concepting and Branding

“We have reached the end of the course! Thank you very much for the time we have spent together. I hope that with everything we saw in the lessons, it has helped you to conceptualize and see design as an important aspect of life. Hopefully this course will open your eyes a little more to visualize and apply more meaningful solutions to your branding project. I am eager to see your creations and what you have been able to do. I ask you please to share your final project, I will be attentive to the forum to answer questions and comments.”

Partial transcription of the video

“FINAL PROJECT We've reached the end of the course. You now have all the tools to conceptualize and plan your branding projects. In this final lesson I'll give a summary of what we've seen. I spoke about the basics of branding and the importance of the concept, and we saw techniques to effectively conceptualize a project. Then we focused on the observation stage and analyzed the client's brief, which was a Mediterranean restaurant. I explained how to define the brand strategy and narrative to move on to mind mapping, where we defined two proposals. I spoke about the importance of moving from...”

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Course summary for: Developing a Creative Concept for Branding Projects

• Level: Beginner
• 99% positive reviews (1378)
• 33716 students
• 6 units
• 15 lessons (1h 39m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Graphic Design, Logo Design