Developing a Creative Concept for Branding Projects
Course final project
A course by HUMAN , Branding and packaging studio
About the final project for: Developing a Creative Concept for Branding Projects
Principles of Concepting and Branding
“We have reached the end of the course! Thank you very much for the time we have spent together. I hope that with everything we saw in the lessons, it has helped you to conceptualize and see design as an important aspect of life. Hopefully this course will open your eyes a little more to visualize and apply more meaningful solutions to your branding project. I am eager to see your creations and what you have been able to do. I ask you please to share your final project, I will be attentive to the forum to answer questions and comments.”
Partial transcription of the video
“FINAL PROJECT We've reached the end of the course. You now have all the tools to conceptualize and plan your branding projects. In this final lesson I'll give a summary of what we've seen. I spoke about the basics of branding and the importance of the concept, and we saw techniques to effectively conceptualize a project. Then we focused on the observation stage and analyzed the client's brief, which was a Mediterranean restaurant. I explained how to define the brand strategy and narrative to move on to mind mapping, where we defined two proposals. I spoke about the importance of moving from...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and director of Human, a design studio focused on branding and packaging with a repertoire of clients in over 15 different countries around the world. What started as a desk in his house three years ago on his own, has transformed into a boutique office specializing in strategic design.
His work focuses on helping brands develop an identity that raises their competitive advantage within their markets, building a communication strategy that is centered around their interests and relationships with customers.
- 99% positive reviews (1.4K)
- 33,091 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
