Developing a Creative Concept for Branding Projects
Brand identity
A course by HUMAN , Branding and Packaging Studio
About the video: Brand identity
Overview
“Once we have the basic elements of the brand, we will tell you how to land them in different media and formats, which are more suitable for the project we are developing. ”
In this video lesson HUMAN addresses the topic: Brand identity, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“BRAND IDENTITY Now that we have the elements, a brand personality and a system of typography and logos, we'll show you how to ground them in different formats and give the brand its own consistent identity. The intent is for you to see how each element forms part of the complete package and the edges of each brand. On the one hand we have a business card with a pattern that works well and has a nice contrast, and on the other hand we have a card with more serious information in this blue color. We can see several proposals. Here we have another card variation and the idea was to send the cl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
- 99% positive reviews (1.4K)
- 34,119 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
