Developing a Creative Concept for Branding Projects
Conceptualization techniques or methods
A course by HUMAN , Branding and Packaging Studio
About the video: Conceptualization techniques or methods
Overview
“I will teach you some techniques to be able to clearly and effectively conceptualize a branding project, many times, all we need is to unleash ideas so that they begin to take shape and force. ”
In this video lesson HUMAN addresses the topic: Conceptualization techniques or methods, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“In this lesson. i will teach you some methods and techniques for conceptualizing. Sometimes all we need let our ideas run free so they start to take... Shape and strength. Come on. let's get to it. It's crucial to understand that this process isn't an exact science. It aligns with your comfort level and the ease with which your ideas emerge. These are techniques we regularly employ in the studio. The key let your creativity flow naturally. allowing ideas to gain shape and strength. There will be moments when we initiate with one approach. encounter an obstacle. and switch to another. times....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 34,460 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
