Developing a Creative Concept for Branding Projects
Conceptualization techniques or methods
A course by HUMAN , Branding and Packaging Studio
About the video: Conceptualization techniques or methods
Overview
“I will teach you some techniques to be able to clearly and effectively conceptualize a branding project, many times, all we need is to unleash ideas so that they begin to take shape and force. ”
In this video lesson HUMAN addresses the topic: Conceptualization techniques or methods, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“CONCEPTUALIZATION TECHNIQUES In this lesson I'll teach some methods and techniques for conceptualization. We need to give our ideas free rein so that they can begin to take shape and gain strength. Alright, let's go. It's important to know that this is not an exact science. It goes hand in hand with how comfortable you feel and how much your ideas flow. These are some techniques we use daily here in the studio. Sometimes we start with one, hit a wall, and start with another, or sometimes we can move forward with just one. These are some tools you can work with. Everyone has their own method...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
- 99% positive reviews (1.4K)
- 33,757 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
