Creativity live: explore, experiment and transform your ideas

A series of Lives to discover new ways to create: from regenerative textiles and artistic processes to AI, illustration, design and personal branding.

Explore regenerative textiles with Loana Flores | April 7 | 5.30 pm (MAD) | EN

Regenerative textiles open new possibilities to think design from sustainability and material experimentation. In this Live, Loana Flores will share her view on this approach, connecting theory, practice and the contents she develops in her course on sustainable biothreads.

In addition to reviewing key concepts, Loana will show examples of materials and address common questions about processes, experimentation and choice of materials.

We will also explore the work of Sheila Hicks, one of the references present in her first course, to approach her practice and reflect on what aspects of her gaze are particularly inspiring. Loana will also share other references that are part of her creative universe and that have not been addressed in previous courses.

This journey will allow us to delve into her creative process and understand how she articulates research, teaching and artistic practice, understanding textile design as a space of constant exploration.

A look at my art practice with Anna Pepe | April 8 | 4 pm (MAD) | EN

An open Q&A session in which I will answer students' questions about my artistic process, how to develop a sustainable creative career, how to overcome creative blocks, and how to work intuitively while developing a recognizable style.

What we will discover in this live show:
How my creative process works, from idea to finished work.
How to grow as an artist without academic training or external validation.
Ways to deal with creative doubts, blocks and imposter syndrome.

From sketch to project with Maru Godas | April 9 | 4 pm (MAD) | ES

Sometimes, a drawing done for pure enjoyment can turn into something much bigger.

In this Live, Maru Godas will share the story of how a spontaneous sketch of Times Square, made during a trip to New York, ended up becoming a professional project when it was selected by a puzzle brand.

From this real case, she will explore her process as a sketchbooker: the materials she uses, how she works the mix media, how she builds the bases and develops the lines, and how her travel notebooks become a key tool to create and evolve ideas.

He will also talk about how to transform a personal sketchbook into a project with professional potential, keeping the essence of the original moment.

A session to understand the creative value of the sketchbook and discover how the everyday can open up new opportunities.

Simple and expressive comic with Mariano Díaz | April 13 | 4.30 pm (MAD) | ES

In this Live, Mariano Díaz will explore the relationship between text and image in comics and how simple drawing can become a powerful tool to tell ideas, thoughts and emotions.

Using examples from different authors, we will see how the use of a simple stroke can enhance the narrative and how the text can complement, energize or transform what the drawing expresses. During the session, Mariano will draw live and share his own writing process to show how to build a small comic piece from scratch.

Throughout the class, participants will be invited to do exercises and take notes, to experiment with these tools in real time.

Crowdfunding for beginners with Karen Alleluia | April 15 | 6 pm (MAD) | EN

In this live session, Karen Alleluia will discuss the fundamentals of launching a successful crowdfunding campaign, especially if you're just starting out.

Since 2017, she has worked professionally on crowdfunding campaigns as a creative marketing specialist. Over time, he applied what he learned behind the scenes to his own projects, honing strategies based on real results. Over the past six years, he has launched his own campaigns and consistently exceeded his funding goals, from 60% over target to over 800%.

In this session, Karen will walk you through the common hurdles beginners face, including creating solid product samples and visuals, effective pre-launch preparation, data collection, early marketing, and strategically shaping the details of your project. He'll also share what to expect once your campaign is up and running, how to prioritize your efforts, and where to focus your energy for the best results.

Synchronize your time and your goals with Jeff Fajans | April 16 | 6.30 pm (MAD) | EN

In this live session, Jeff Fajans will guide you in designing your "ideal week" (an effective framework for aligning your time and energy with your most important creative goals).

Through a combination of lectures, guided exercises and real-world examples, Jeff will help you create a visual representation of your ideal week and daily schedule, incorporating both key responsibilities and meaningful creative work.

You'll explore why deliberate time and energy management is essential to maintaining creativity, productivity and well-being. The session will also address practical strategies for balancing structured and flexible blocks of time, minimizing distractions, grouping activities, and maintaining cognitive performance. The live session will include practical mini-cases, applicable frameworks and a live Q&A session.

Character Animation with After Effects with Facundo López | 4/20 | 4 pm (MAD) | ES

After Effects is a key tool for those who want to get started in character animation, but the real challenge lies in making those characters move, express and come to life.

In this Live, Facundo Lopez will share his approach to start animating characters from scratch, combining technique, practice and creative exploration. Throughout the session, he will walk through the basics of After Effects, show examples of his work and explain how to approach the animation process step by step.

He will also talk about the importance of consistency, practice and the possibility of combining digital animation with traditional techniques to enrich the results. In addition, he will review student projects and resolve doubts live.

Design of sensory spaces with Nayra Iglesias | April 20 | 5 pm (MAD) | ES

In this Live, Nayra Iglesias will show concrete examples of how to design sensory-centered spaces and how to apply this approach in real interior design projects.

From a case study, you will discover how sensory stimuli (light, texture, sound, temperature or materials) transform the perception and experience of space. We will analyze key design decisions and review an example of a project worked on in your courses, to understand how to integrate this approach in a strategic and coherent way.

An inspiring session for those who seek to go beyond the visual and create spaces that are experienced with all the senses.

Figma Brand Presentations with Kevin Craft | April 21 | 5 pm (MAD) | EN

In this live session, Kevin Craft will explain how to create a professional brand presentation in Figma, sharing his workflow, tools and structure for crafting clear and engaging brand presentations.

He will cover best practices for setting up the presentation document, explain why Figma is a powerful and effective tool for brand identity work, and show how to present visual systems effectively, from logos and color palettes to typography, graphic elements and real-world brand applications.

Kevin will also share the essential plug-ins he uses to optimize his design process and show how to create mockups directly in Figma to present your work in context.

As an added treat, he will give away free brand presentation templates to the community and explain how to use them effectively in your own projects.

The session will conclude with a live Q&A, where participants will be able to ask questions about workflow, tools and presentation strategy.

AI agents with the voice of your brand, with Anita Cufari | April 22 | 5 pm (MAD) | EN

Personalized GPTs, Gems and AI agents are transforming the way we work. However, when they are not well trained, they often communicate in a cold and generic way that does not reflect the brand's identity.

In this live webinar, Anita Cufari will show you how to design and train AI agents with personality, able to communicate consistently, professionally and in line with your brand voice. Through practical examples, you will see how to define the vocabulary, tone and attitude for different types of agents depending on their role: from social media to customer service to emails.

The session will include live examples, a practical template to help you structure clear instructions and a final Q&A to answer your questions. Join us and learn how to expand your communication without losing your brand identity.

Intuition and creative process in fashion, with Lupe Gajardo | April 23 | 5 pm (MAD) | ES

In this Live, Lupe Gajardo will delve into how to generate creative resources that serve as inspiration for a fashion project and how to transfer them to the visuality of a collection.

We will explore intuition as a guide in the creative process, the value of observation as a tool for analysis and the connection between concept and form. Lupe will share how different languages (references, emotions, contexts and narratives) intersect to build a coherent interpretation with its own identity.

This is a session designed for those who want to strengthen their creative process and translate their ideas into consistent visual proposals, or for those who want to start in the world of fashion.

From creation to manifestation with Carola Guzmán | April 27 | 6 pm (MAD) | ES

Many ideas fall by the wayside. Not for lack of talent, but for blockages, doubts or lack of clarity in the process to bring them to reality.

In this Live, we will explore the main forms of self-sabotage that keep us paralyzed and you will learn to identify them in your own creative process. From there, we will work on a clear map to move from idea to manifestation, understanding what steps you need to take to turn what you imagine into something concrete.

It will be a practical session, with live exercises, where you will be able to detect where you are, break blockages and start building a clearer path towards your projects.

Have paper and pen at hand to make the most of the experience.

It's not embroidering, it's coming back to you, with Gimena Romero | April 28 | 4 pm (MAD) | ES

Mónica Lavín is a Mexican writer specializing in short stories and novels, with a solid background in teaching creative writing. She has published more than ten books of short stories and ten novels, among them Ruby Tuesday has not died, work with which she won the Gilberto Owen National Literature Award. Her narrative approach, influenced by her training as a biologist, stands out for its precision, structure and the suggestive power of the short story.

With more than twenty years of teaching experience, she has taught workshops and courses in Mexico and other countries, and is a professor in the Bachelor's Degree in Literary Creation at the Autonomous University of Mexico City. She is also the author of Es puro cuento, a guide to writing short stories, and has been recognized with several literary awards. Her work combines narrative practice with reflection on genres, consolidating her as a key voice in contemporary literature in Spanish.

Fashion Trends and Illustration with Josefina Fernández | April 29 | 4 pm (MAD) | EN

Fashion trends are more than just aesthetics. They reflect how we feel, how we live and how we relate to the world around us.

In this live show, Josefina Fernández will analyze how current fashion trends arise from emotional and cultural shifts, from softness and nostalgia to more leisurely and conscious ways of living. You will learn how to interpret these ideas and translate them into visual concepts for fashion illustration.

Through real examples and a live drawing session, Josefina will show how to move from inspiration to execution, creating an illustration in real time based on these trends. She will also share practical tips on how to create moodboards, combine references and use illustration as a space for experimentation and storytelling.

Join the session to explore how trends can inspire your creative process and learn how to turn ideas into expressive fashion illustrations. The Live will end with a Q&A session.

Each session is a door to new ideas, tools and ways of understanding creativity.
Choose the ones that connect with you, save your place and start building, step by step, the creative process you want to develop.

See you live ✨