Developing a Creative Concept for Branding Projects
Strategy and narrative
A course by HUMAN , Branding and Packaging Studio
About the video: Strategy and narrative
Overview
“Once you understand the context and environment of the brand, we can begin to define what its purpose is and where it is going. ”
In this video lesson HUMAN addresses the topic: Strategy and narrative, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“STRATEGY AND NARRATIVE All branding projects have a target goal. In this lesson you'll learn about strategy and narrative to make your project connect with the audience. Come on, join me. This lesson on strategy and narrative could've had a very flashy name, but as we see it, it's the plan of action you follow objectively and in a timely manner. Breaking down the brief and understanding what the client wants. Here is a list of the most important bullet points. The whole brief is very important, but as I mentioned, it's available for you to study so I put only the most important parts here. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
- 99% positive reviews (1.4K)
- 34,118 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
