Developing a Creative Concept for Branding Projects
Voice, tone and style
A course by HUMAN , Branding and Packaging Studio
About the video: Voice, tone and style
Overview
“The tone of voice is a fundamental part to maintain the consistency of the values over time, we will define based on the selected archetype what tone of voice we will give to our project. We will see how the tone allows to enhance the value of the message, and with it, the value of the brand. ”
In this video lesson HUMAN addresses the topic: Voice, tone and style, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“VOICE, TONE, AND STYLE Now we'll take a look at how voice and tone allow you to enhance the message and the value of the brand. Let’s get started. Tone of voice is a fundamental part of maintaining consistency with values. If we start with an archetype that dictates the personality, it's important to give each project its own tone and voice, regardless of whether they have the same archetype or not. For example, Rolex could be the ruler archetype and American Express could also be the ruler archetype, but each one's tone of voice is completely different. As I said, the tone of voice is the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
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- 15 lessons (1h 39m)
- 25 additional resources (9 files)
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- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
