Developing a Creative Concept for Branding Projects
The importance of the concept
A course by HUMAN , Branding and Packaging Studio
About the video: The importance of the concept
Overview
“Every branding project begins with an idea, we will show you some analogous examples from other studios, as well as Human projects, of how we have built solid and empathetic brands from a concept. ”
In this video lesson HUMAN addresses the topic: The importance of the concept, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“THE IMPORTANCE OF THE CONCEPT All branding projects begin with a solid idea, a core concept. I'll show you a few similar examples from both our studio and others where a good concept helped create a solid brand. Let's get to it. The first project I want to show you is the new brand for the city of Los Angeles, which creative studio 72andSunny was in charge of. They collaborated with the local government to create a brand that presented Los Angeles as a creative capital. I'd like to show you a video that does a good job conveying the concept they worked with and then we'll discuss it after. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
- 99% positive reviews (1.4K)
- 34,118 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
