Developing a Creative Concept for Branding Projects
Branding
A course by HUMAN , Branding and Packaging Studio
About the video: Branding
Overview
“Now, I will explain to you how we define branding, what it is and what it is not, and the fundamentals of branding. ”
In this video lesson HUMAN addresses the topic: Branding, which is part of the Domestika online course: Developing a Creative Concept for Branding Projects. Learn how to generate brand value through a solid concept and a striking visual identity.
Partial transcription of the video
“BRANDING Now I'll explain what branding is and is not and brand creation. Join me. The most important part of brand creation is establishing a connection and empathy with your real and potential public, as that connection will bring clients and those clients will bring sales. Let's begin by acknowledging that people are emotional and intuitive beings. How often do we impulse buy because we feel connected to a product or brand? This goes hand in hand with the previous point, that brands elicit feelings. I remember when I saw Adidas' "Impossible is nothing" campaign I felt seen: I was a young...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Developing a Creative Concept for Branding Projects
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Logo Design
HUMAN
A course by HUMAN
Alejandro Flores is the founder and creative director of Human, a design studio with an international presence that has collaborated with brands such as Pepsico, Avery Dennison and Casa Centinela.
With a career that includes winning awards at the Latin American Design Awards for three consecutive years, Alejandro has shared his vision of design in conferences and workshops at institutions such as Tec de Monterrey and the University of Lima.
His comprehensive and empirical approach to design, based on years of experience, has positioned him as a benchmark in the creative industry.
- 99% positive reviews (1.4K)
- 34,117 students
- 15 lessons (1h 39m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
