Best seller

Developing a Creative Concept for Branding Projects

A course by HUMAN , Branding and packaging studio

Branding and packaging studio. Mexico City, Mexico.
Joined July 2019

Learn how to generate brand value through a solid concept and a striking visual identity

  • Best seller English, Spanish
  • 99% positive reviews (1.2K)
  • 27520 students

Learn how to generate brand value through a solid concept and a striking visual identity

An effective branding project must focus on both the design as well as the initial investigation to the ideation and conceptualization. Alejandro Flores—founder and creative director of the design studio Human—focuses on creating memorable brand identities that go beyond the simple idea of creating a “pretty logo”, but rather a strategic solution to the challenges a brand faces.

In this course, you’ll learn how to conceptualize and plan your branding projects to give them more objective and functional values, using Human’s methodology.

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What will you learn in this online course?

15 lessons & 25 downloads

English, Spanish
  • 99% positive reviews (1.2K)
  • 27520 students
  • 15 lessons (1h 39m)
  • 25 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English, Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop a mediterranean restaurant’s visual branding concept alongside Alejandro, using conceptualization as the focal point of the project.

Projects by course students

Who is this online course for?

This course is for designers and creatives that want to put conceptualization and strategy at the forefront of their branding design and strategy.

Requirements and materials

To take this course, it’s important to know how to use Adobe Illustrator and Photoshop, as well as a passion for creativity and design. As for materials, you’ll need a computer with both software.


27520 Students
1245 Reviews
99% Positive ratings


A course by HUMAN

Teacher Plus
Branding and packaging studio

Alejandro Flores is the founder and director of Human, a design studio focused on branding and packaging with a repertoire of clients in over 15 different countries around the world. What started as a desk in his house three years ago on his own, has transformed into a boutique office specializing in strategic design.

His work focuses on helping brands develop an identity that raises their competitive advantage within their markets, building a communication strategy that is centered around their interests and relationships with customers.


  • U1


    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Branding and conceptualization

    • Branding
    • The importance of the concept
    • Conceptualization techniques or methods
  • U3


    • Commission and brief
    • Strategy and narrative
    • Less Software more Concept
  • U4

    Conceptual Identity

    • Jung archetypes
    • Voice, tone and style
  • U5

    From concept to design

    • Typographic, primary and secondary selection
    • Logo Suite
  • U6

    End of project

    • Brand identity
    • Client approval and project delivery
  • FP

    Final project

    • Principles of Concepting and Branding

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Developing a Creative Concept for Branding Projects. Design course by HUMAN Best seller

Developing a Creative Concept for Branding Projects

A course by HUMAN
Branding and packaging studio. Mexico City, Mexico.
Joined July 2019
  • 99% positive reviews (1.2K)
  • 27520 students