Copywriting for Advertising
Translating the Creative Brief
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
About the video: Translating the Creative Brief
Overview
“First, I will teach you how to translate a creative brief before you start writing and what questions to ask to ensure you fully understand what the client wants. ”
In this video lesson Jayshree Viswanathan addresses the topic: Translating the Creative Brief, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“In this lesson, we'll be looking at how to translate a creative brief to make sure that we're completely clear on what the client wants and expects before we start to write. I'll be showing you how I develop my thinking from start to finish and the kind of questions that I asked to make sure that I'm getting under the skin of the brief in the correct way. The case study I'll be talking through with you is a campaign that I worked on for Battersea Cats and Dogs Home. In case you don't know who they are, they're an animal charity based in the UK and their purpose is to take in cats and dogs w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
- 100% positive reviews (24)
- 1,004 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
