Copywriting for Advertising
The Writing behind the Thinking
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
About the video: The Writing behind the Thinking
Overview
“Lastly, you will be introduced to five of my trusted rhetorical devices, which will help you level up your copywriting craft and make your words feel polished and considered. ”
In this video lesson Jayshree Viswanathan addresses the topic: The Writing behind the Thinking, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“In this last lesson, we'll be taking a look at the writing behind all the thinking that you've done up until this point. This is the stage where as a copywriter, you can start to show off your craft with the help of some of my tried and tested techniques. I'm going to share five rhetorical devices that I use all the time when I'm in the thick of writing. Some of them are centuries old. There's obviously a reason why they've continued to work for writers after all this time. Device number one is puns. These are the black sheep of the rhetorical devices family. They have a bad reputation for ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
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- 1,031 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
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