Copywriting for Advertising
Feeding Your Creative Mind 1
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns.
About the video: Feeding Your Creative Mind 1
Overview
“In this lesson, you will look at my process for gathering raw material for your ideas so you can start to feed your creative mind and help it generate associations you can use in your ads.”
In this video lesson Jayshree Viswanathan addresses the topic: Feeding Your Creative Mind 1, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“In this lesson, we're going to look at my process for gathering raw materials and starting to feed your creative mind so that you can start to generate creative associations that you can begin to use in your final project. By answering the key questions that we went through, you should already have a clear idea of the business problem that you're trying to solve and an overview of who your client is and the kind of marketplace that they're working in. Now, you need to start feeding your creative mind so that your brain can kick into gear and start doing some of the hard work. And like with ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
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- 936 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
