Copywriting for Advertising

Developing Headlines and Art Direction

A course by Jayshree Viswanathan , Copywriter

Copywriter. London, United Kingdom.
Joined April 2022

Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns.

  • 366 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

About the video: Developing Headlines and Art Direction

Overview

“To finish this unit, you will learn how to use free association to develop a creative proposition into creative headlines. Next, you will see how it can be used to develop visual ideas that can inform the art direction of an advert. ”

In this video lesson Jayshree Viswanathan addresses the topic: Developing Headlines and Art Direction, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..

Partial transcription of the video

“In this lesson, we'll be looking at how to use free association to develop our creative proposition into headlines and also into art direction. A headline is essentially what goes on a print ad or a poster to catch someone's attention. Typically, it's the first thing that people will see on a piece of print advertising. So headlines are really, really important to catching people's attention, but they can also be used in other formats, such as headings for websites, for example. So they've got a really important job to play. To write a strong headline, the first thing that we have to know i...”

This transcript is automatically generated, so it may contain mistakes.

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Course summary for: Copywriting for Advertising

  • Level: Beginner
  • 366 students
  • 4 units
  • 14 lessons (2h 22m)
  • 8 downloads
  • Category

    Marketing & Business, Writing
  • Areas

    Advertising, Communication, Copywriting

Jayshree Viswanathan

A course by Jayshree Viswanathan

Teacher Plus
Copywriter

Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.

Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.

Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.


  • 366 students
  • 14 lessons (2h 22m)
  • 22 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Copywriting for Advertising. Marketing, Business, and Writing course by Jayshree Viswanathan

Copywriting for Advertising

A course by Jayshree Viswanathan
Copywriter. London, United Kingdom.
Joined April 2022
  • 366 students