Copywriting for Advertising
The Thinking before the Writing
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
About the video: The Thinking before the Writing
Overview
“Here, you will learn my three-step framework for developing creative propositions and getting the thinking right before I start any writing. The Thinker’s Triangle makes sure that my propositions are rooted in a product or brand truth and gives me a solid place to begin writing ads. ”
In this video lesson Jayshree Viswanathan addresses the topic: The Thinking before the Writing, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“In our last lesson, we looked at the modern copywriting mindset and the importance of truth when it comes to getting to the heart of a brand or a product. That brings us really nicely onto what we're going to be looking at in this lesson, which is our three-step framework for writing ads. I call it the Thinker's Triangle. So the first part of the triangle is to start with features. Step number one, find the truth. So what does this mean and how do we do it? I mean, if you're anything like me, you'll probably think that truth is quite a lofty concept and you're right, especially if you're do...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
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- 993 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
