Copywriting for Advertising
Feeding Your Creative Mind 2
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
About the video: Feeding Your Creative Mind 2
Overview
“During this second part of the lesson, I will continue to explain how to feed your creative mind, offering a deeper exploration and further insight. Stay engaged as we build on the groundwork we've established! ”
In this video lesson Jayshree Viswanathan addresses the topic: Feeding Your Creative Mind 2, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“Now, lastly, onto our third category of insights and my personal favorite, the sideways insights. So what I mean about sideways insights is that they relate to everyday life. But with a sideways link back to the brief. They often lead you down rabbit holes that you don't expect. So things like behavioral science, or culture. Or weird habits that people have, things like that. they're not, directly relevant, as I say, but with a little bit of creative magic, they can start to become relevant. One thing I would say about Sideways Insights, as fun as they are, They're the category of insights ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
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- 1,031 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
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