BMW - Inspired By Rudolph

A festive print and social campaign for BMW, who wanted to put a smile onto people's faces during the Christmas season.

We realised that Santa Claus and the average BMW driver had a lot in common, at least when it comes to their choice of transport. That's because Santa's most famous sleigh-driver Rudolph – and in fact reindeers everywhere – are equipped with the intuitive features and ingenious engineering that are the hallmarks of every BMW.

This led to our campaign line, and a lot of fun parallels between reindeers and BMW technologies.

CREDITS
Copywriter:
Jayshree Viswanathan

Art director:
Paloma Pini-Reed

Designer:
Becci Salmon

Agency:
FCB Inferno