Copywriting for Advertising

A course by Jayshree Viswanathan , Copywriter

Copywriter. London, United Kingdom.
Joined April 2022

Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns.

  • 315 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns.

Immerse yourself in the world of advertising copywriting with Jayshree Viswanathan. With her extensive experience in the field, Jayshree will guide you through the art of crafting persuasive and engaging content that resonates with your target audience.

You will explore the intricacies of advertising copywriting, understanding its role in today's society, and discovering how to develop compelling creative propositions. Jayshree will unveil the process of transforming these propositions into attention-grabbing headlines and complete advertisements.

This course is a unique opportunity to refine your copywriting skills and unleash your creative potential. Dive into the power of words, connect with your audience, and learn how to bridge the gap between your message and the people you want to reach.

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What will you learn in this online course?

14 lessons & 22 downloads

  • 315 students
  • 14 lessons (2h 22m)
  • 22 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

The final project for this course is an exciting one. You'll have the opportunity to create an advertising campaign for a brand or product of your choice. Put into practice everything you've learned and showcase your newfound copywriting expertise.

Who is this online course for?

This course is perfect for individuals who want to enhance their copywriting skills and learn how to craft persuasive and engaging content. Whether you're an aspiring copywriter or a professional looking to refine your skills, this course offers valuable insights and practical knowledge.

Requirements and materials

All you need for this course is an open mind and a passion for the power of words. Jayshree will guide you through practical exercises and techniques, so there are no special materials or prior experience required. Just come with your curiosity and a desire to excel in the world of advertising copywriting.


Jayshree Viswanathan

A course by Jayshree Viswanathan

Teacher Plus
Copywriter

Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.

Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.

Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    The Basics of Advertising Copywriting

    • What Is Advertising Copywriting?
    • What Makes Copywriting Influential?
    • The Thinking before the Writing
    • Developing Headlines and Art Direction
  • U3

    Developing a Creative Advertising Campaign

    • Translating the Creative Brief
    • Feeding Your Creative Mind 1
    • Feeding Your Creative Mind 2
    • Shaping Your Thinking
    • Developing Your Thinking
    • Polishing and Presenting Your Work
  • U4

    Boosting the Craft

    • Using Visuals to Enhance Copy
    • The Writing behind the Thinking
  • FP

    Final project

    • Copywriting for Advertising

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Copywriting for Advertising. Marketing, Business, and Writing course by Jayshree Viswanathan

Copywriting for Advertising

A course by Jayshree Viswanathan
Copywriter. London, United Kingdom.
Joined April 2022
  • 315 students