Copywriting for Advertising
What Is Advertising Copywriting?
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns.
About the video: What Is Advertising Copywriting?
Overview
“In this lesson, you will define what advertising copywriting is, what makes it different from other types of copywriting, and how it has changed over the last few decades. ”
In this video lesson Jayshree Viswanathan addresses the topic: What Is Advertising Copywriting?, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“In this lesson, we'll be looking at what advertising copywriting is, what makes it different from other types of copywriting, and also how it's changed over the last many decades. Advertising copywriting is one of those things that we all actually know what it is, but we may not realize that we do. Let me ask you this. In the last few days, have you heard a TV ad? Have you listened to a radio advert? Have you maybe flipped through a magazine or looked at something in a newspaper? Those are all examples of advertising copywriting in action. The word copywriting is a blend of two words, copy ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
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- 952 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
