Copywriting for Advertising
What Makes Copywriting Influential?
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns.
About the video: What Makes Copywriting Influential?
Overview
“I will teach you how to consider the wider system of language that copywriting is a part of and the influence that it can have as a result. Then, I will expliain the role of the modern copywriter and the importance of staying truthful. ”
In this video lesson Jayshree Viswanathan addresses the topic: What Makes Copywriting Influential?, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“In this lesson, we'll be looking at the wider system of language that copywriting sits within and the influence that it will have on our writing as a result. Copywriters, and all writers actually, are working within a complex system of language. At its most basic, the function of any language is to communicate something important, like food or danger, but it also serves a really, really important social function when it comes to how we interact. For example, language can tell us what is funny or what we consider to be offensive. In this TED talk, Professor Lira Boroditsky actually talks abo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
- 100% positive reviews (22)
- 950 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
