Copywriting for Advertising
Shaping Your Thinking
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
About the video: Shaping Your Thinking
Overview
“Now, I will reveal my creative process when writing ads for a client campaign. You will look at how I turn my insights into creative propositions using The Thinker’s Triangle and then how I develop them into more solid ideas ready to start executing. ”
In this video lesson Jayshree Viswanathan addresses the topic: Shaping Your Thinking, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“In this lesson, we'll look at how to take all of the raw materials and the creative insights that you've gathered up to this point and shape them into creative propositions. To get to our creative propositions, we'll be using the Thinker's Triangle framework that we encountered in Unit 2. Battersea is not a product like bread. It's a service, so we can't rely on our senses like taste or sense or smell. But we can talk about what's true about Battersea Cats and Dogs Home as a service. So things like what Battersea does, what's true about their centres, what's true about their people, that ki...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
- 100% positive reviews (24)
- 1,005 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
