Copywriting for Advertising

Copywriting for Advertising

“You have reached the end of this course. Thank you so much for letting me be your guide during this adventure. I hope you have had fun and learned a lot. Now, you are ready to create an advertising campaign for a product, brand, or service of your choice. You can execute your ads in any medium you like. To make your course project, you must translate the creative brief to understand what the client wants and have a clear sense of the boundaries for your creative thinking before you begin. Do as much research as possible to feed your creative mind. Find insights that fall into the three subconscious categories straight and sideways inside. Shape your thinking using the triangle framework, list your product truths, attach a benefit, and make it as interesting as possible to get to your creative proposition. Develop your thinking by writing a long-form expression of your proposition to see if it contains a big idea. Take time to craft it and make it as clear as possible to persuade your client. Next, start with creative executions that sit underneath your proposition and write-up. Start as ambitious as you like to show off your creative thinking. Refine your writing and polish your executions to make your ideas shine. Finally, present it to your client.

Once your project is ready, share it on the forum by clicking the "Create your project" button. I will look at your publications as soon as possible and answer any doubts that need clarification. In the meantime, I encourage you to see what your fellow students have been up to and comment on their posts. See you soon!”

Partial transcription of the video

“Welcome to this final video. Thank you and well done for making it all the way to the end of this course. I hope I've given you some helpful tips to make the process of copywriting easier. I'll outline the essential steps you need to know to create an advertising campaign. First, translate the creative brief so you understand what the client wants and you have a clear sense of the boundaries for your creative thinking before you begin. Do as much research as possible to feed your creative mind. Try to look for creative insights that fall into the three categories we talked about of subconsc...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Copywriting for Advertising

• Level: Beginner
• 100% positive reviews (24)
• 995 students
• 4 units
• 14 lessons (2h 22m)
• 8 downloads

• Category

  Marketing & Business, Writing

• Areas

  Advertising, Communication, Copywriting