Copywriting for Advertising
Using Visuals to Enhance Copy
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
About the video: Using Visuals to Enhance Copy
Overview
“First, I will teach you how to use visual elements to enhance your copy once you’re out of the concept stage and into the crafting and design stage. ”
In this video lesson Jayshree Viswanathan addresses the topic: Using Visuals to Enhance Copy, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“In this lesson, we'll be looking at how you can use visual elements as a copywriter to enhance your copy once you're out of the concept stage and into the design and craft stage. We know by now that as advertising copywriters, words are not seen in isolation. We don't just see them as black words on a white page. It's really important to be strategic about how your copy will work together with specific visual elements to make sure that you're creating the impact and the meaning that you want. I'm going to share with you three examples of visual elements that you should be aware of as a copy...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
-
Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
- 100% positive reviews (24)
- 995 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
