Copywriting for Advertising
Influences
A course by Jayshree Viswanathan , Copywriter
Joined April 2022
About the video: Influences
Overview
“In this lesson, I’ll discuss the concepts and people who’ve influenced my thinking and my approach to my creative work.”
In this video lesson Jayshree Viswanathan addresses the topic: Influences, which is part of the Domestika online course: Copywriting for Advertising. Master the art of advertising copywriting in this course. Learn the creative process, tools, and methods to craft impactful copy for brands and campaigns..
Partial transcription of the video
“In this lesson I'll be talking about the people and concepts that have shaped my thinking and influenced my creative work. I'm always been influenced by so many things that it's hard to whittle those down to a really short list, but here are a few of my influences that really shape what I do and continue to inform the kind of work that I make nowadays. So the first of my influences I want to talk about is this book called Language, Society and Power. So this focuses on sociolinguistics, which I found really fascinating. Sociolinguistics looks at how language affects the way society works, p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting for Advertising
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Copywriting
Jayshree Viswanathan
A course by Jayshree Viswanathan
Meet Jayshree Viswanathan, a seasoned copywriter and language consultant known for bridging the gap between different groups of people using the emotive power of words and language. Jayshree's expertise lies in developing creative concepts and crafting compelling copy that resonates with audiences.
Her career has encompassed a diverse range of projects, from working with renowned car brands like Ford, Renault, Fiat, and BMW, to leveraging CGI in campaigns like Valspar's 'Love Your Colour' and Barnardo's 'Believe In Me.' Jayshree's work is often centered around human-centric storytelling and charitable initiatives, making her a compassionate and impactful copywriter.
Passionate about creativity's role in our lives, Jayshree is dedicated to helping individuals connect through the written word. Join her in this course to tap into the art of advertising copywriting and master the skill of effective communication.
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- 995 students
- 14 lessons (2h 22m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
